Nissan Philippines’ ‘Dare the Impossible’ is an ongoing campaign that aims to bring a bolder and more daring impression to the Japanese car brand. Moving forward, Nissan wants to partner with someone who shares the same bold principles.
With that in mind, Nissan introduced Matteo Guidicelli as its new ambassador at its annual Dealer of the Year Awards on November 6. Matteo Guidicelli gave a special performance during the car brand’s first-ever virtual award show.
Matteo Guidicelli with Nissan in the Philippines President and Managing Director Atsushi Najima
Just like Nissan’s ‘Dare the Impossible’ campaign, Guidicelli lives with passion and excitement in every phase of his life. He has shown his talents in various fields, as a racer, actor, singer, host, and restaurateur. At the age of 11, Guidicelli even started doing kart racing which helped him bag ‘Karter of the Year’ three times.
In 2019, he took his daring personality to the next level when he joined the Philippine Army and earned the rank of second lieutenant. This daring phase of the Matteo Guidicelli inspired many young Filipinos that anything can be achieved with resilience and determination.
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Matteo Guidicelli with the Nissan LEAF full battery electric vehicle
Nissan and Matteo Guidicelli indeed complement each other when it comes to how they want to move forward in life. The new Nissan ambassador Matteo Guidicelli shared that Nissan’s attitude is something he can relate to and live by.
“With Matteo, we are further igniting the Nissan brand in the Philippines. He is an inspiration and fully aligned to how we manage marketing, sales, consumer touchpoints, dealer network, after-sales and communications. We are proud to have Matteo with us, as Nissan boldly shapes an innovative and human-centric future in the country and in the region,” said Atsushi Najima, president and managing director for Nissan in the Philippines.
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Know more about Nissan LEAF 2024
The Nissan LEAF 2023 Philippines is a 5-door hatchback fitted with an all-electric powertrain. It is offered in the Philippines with one variant only which is priced at Php 1,998,000. Powering this electric vehicle (EV) is a synchronous electric motor capable of generating 148 horsepower and 320 Nm of torque. A 40-kWh lithium-ion battery is used, which aids the model's 311 km range. Only a single-speed gear reduction system is utilized to exclusively send power to the front wheels.
Dimensions-wise, the LEAF has a length of 4,490 mm, a width of 1,788 mm, and a height of 1,540, with ground clearance and wheelbase rated at 155 mm and 2,700 mm, respectively. This is the first and only commercially-available EV in the country. But in the all-electric options, the alternatives of Filipino car buyers include the Porsche Taycan, Hyundai Ioniq EV, and BYD E6.
₱ 1,998,000
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