Matteo Guidicelli is Nissan PH’s newest brand ambassador

Updated Nov 20, 2020 | Same topic: Automotive Industry Updates

Both like to face life boldly.

Nissan Philippines’ ‘Dare the Impossible’ is an ongoing campaign that aims to bring a bolder and more daring impression to the Japanese car brand. Moving forward, Nissan wants to partner with someone who shares the same bold principles.

With that in mind, Nissan introduced Matteo Guidicelli as its new ambassador at its annual Dealer of the Year Awards on November 6. Matteo Guidicelli gave a special performance during the car brand’s first-ever virtual award show.

Matteo Guidicelli and Nissan president Atsushi Najima

Matteo Guidicelli with Nissan in the Philippines President and Managing Director Atsushi Najima

Just like Nissan’s ‘Dare the Impossible’ campaign, Guidicelli lives with passion and excitement in every phase of his life. He has shown his talents in various fields, as a racer, actor, singer, host, and restaurateur. At the age of 11, Guidicelli even started doing kart racing which helped him bag ‘Karter of the Year’ three times.

In 2019, he took his daring personality to the next level when he joined the Philippine Army and earned the rank of second lieutenant. This daring phase of the Matteo Guidicelli inspired many young Filipinos that anything can be achieved with resilience and determination.

>>> Related: Former Nissan PH president now leads Ayala Group’s automotive business

Matteo Guidicelli is new brand ambassador of Nissan Philippines

Matteo Guidicelli with the Nissan LEAF full battery electric vehicle

Nissan and Matteo Guidicelli indeed complement each other when it comes to how they want to move forward in life. The new Nissan ambassador Matteo Guidicelli shared that Nissan’s attitude is something he can relate to and live by. 

“With Matteo, we are further igniting the Nissan brand in the Philippines. He is an inspiration and fully aligned to how we manage marketing, sales, consumer touchpoints, dealer network, after-sales and communications. We are proud to have Matteo with us, as Nissan boldly shapes an innovative and human-centric future in the country and in the region,” said Atsushi Najima, president and managing director for Nissan in the Philippines.

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Know more about Nissan LEAF

Nissan LEAF

The Nissan LEAF is an upcoming battery electric-powered five-door hatchback fitted with a wide array of advanced features for modern-day driving. Currently, it is one of the best-selling electric vehicles on the market due to its impressive 240km road performance on a single charge. It features a good looking and sporty exterior detailed with the latest innovations. Inside, it is equipped with a wide array of comfort, convenience, and safety riding amenities everyone will adore. Worldwide, the Nissan LEAF is offered in the following exciting variants: the Nissan LEAF S, the Nissan LEAF SV, the Nissan LEAF, the Nissan LEAF S PLUS, and the Nissan LEAF SV PLUS, and the Nissan LEAF SL PLUS. It is available in Brilliant Silver Metallic, Gun Metallic, Deep Blue Pearl, Pearl White Tricoat, Glacier White, Super White, Scarlet Ember Tricoat, and Two-tone White/Black.

Price to be announced

Rex Sanchez

Rex Sanchez


Rex found his passion for cars at a young age. He loves anything with an engine – which includes cars and planes. Right now, he is pleased to impart that passion for cars to a professional level under Philkotse as staff writer.