Isuzu La Union held mini-truck fest to celebrate first anniversary 

Updated Oct 26, 2022 | Same topic: Automotive Industry Updates

A parts and service promo was also introduced. 

The Isuzu La Union dealership celebrated its first-year anniversary. To make the event more festive, the said dealership also held the Mini-Truck Fest and LCV Show.  

A picture of Isuzu PH and La Union government execs

In attendance were Isuzu Philippines and La Union Government executives

In the aforementioned show, Isuzu La Union displayed several of its commercial vehicles. These in turn featured their capability of meeting various requirements and logistics needs. This was done via showcasing these trucks with different body applications like as a passenger van, as a dump truck, a refrigerated van, among others.  

Besides the commercial truck models, also present at the event were the Isuzu mu-X seven-seater midsize SUV, and the Isuzu D-Max pickup truck. Of note, the mu-X is a great option for growing families due to three-row configuration. Currently, its price ranges from Php 1,595,000 to Php 2,110,000. 

The D-Max in turn is a pickup truck that’s not just ready to go on the job, but also as a comfortable daily driver, and as an adventure vehicle as well. This model meanwhile, has a price ranging from Php 862,000 to Php 1,835,000.  

Both can either come in 4x4 or 4x2 configurations. Moreover, both Isuzu models may either come with the beefy 3.0-liter 4JJJ-TCX turbodiesel engine, or the economical 1.9-liter RZ4E turbodiesel. The larger mill can make up to 187 horsepower and 450 Nm of torque, while the smaller one is good for 148 horsepower and 350 Nm of torque. 

A picture of the Isuzu mu-X

Making an appearance at the festival was the popular Isuzu mu-X

Visitors of the Mini-Truck Fest and LCV show also got the chance to acquire freebies. But on top of that, Isuzu La Union also launched the “First Year Anniversary Parts and Service Promo.” As the name implies, this offers exclusive discounts on parts and labor upon booking services. 

But if you’ve missed the event, there’s no need to fuss since the promo is available until December 21, 2022. If you’re particularly interested in the said promo, more information is available via Isuzu La Union’s official Facebook page.  

For more car news, car reviews, and car-related tips, keep it here on the Philippines’ largest automotive portal.  

Know more about Isuzu mu-X 2023

Isuzu mu-X

The Isuzu mu-X Philippines 2023 is the Japanese marque's entry to the 7-seater midsize SUV, which is based on its pickup truck sibling, the Isuzu D-Max. It is offered in five variants with a price that ranges from Php 1,595,000 to Php 2,460,000. For the Philippines market, the Isuzu-made SUV has two available engine options. The smaller one is a 1.9-liter RZ4E Bluepower turbodiesel capable of making up to 148 horsepower and 350 Nm of torque. It can either come with a six-speed manual transmission, or a six-speed automatic transmission. Meanwhile, the larger engine option for the mu-X is a 3.0-liter inline-4 turbodiesel. At most, this mill can produce up to 187 horsepower and 450 Nm of torque. Only a six-speed automatic transmission is available with this engine.

Dimensions-wise, the mu-X is 4,850 mm long, 1,870 mm wide, and 1,825 mm high, with a wheelbase and ground clearance rated at 2,855 mm and 235 mm, respectively. Locally, this midsize SUV is competing against the likes of the Toyota Fortuner, Nissan Terra, and Mitsubishi Montero Sport.

₱ 1,595,000 - ₱ 2,460,000

Cesar G.B. Miguel

Cesar G.B. Miguel


Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.


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