Toyota ranks highest among automakers in 2021 best global brands 

Updated Oct 26, 2021 | Same topic: Automotive Industry Updates

The Japanese marque is still the most valuable car brand.

Interbrand, a global consulting firm, annually releases the Best Global Brands (BGB) list. For those unaware, this list ranks the value of a brand based on financial performance, the scope of the said brand’s influence of purchases, its competitiveness, and many other factors. 

A picture of the Toyota GR Yaris on a racetrack

Toyota released several exciting models this year, including the GR Yaris. This contributed to its brand value growth

For the 2021 BGB list, Toyota emerged as the highest-ranked automaker with a brand value of $54.1 billion (around Php 2.7 trillion). Based on the overall ranking, Toyota sits at the seventh spot behind brands such as Coca-Cola, Samsung, and Google.   

Mercedes-Benz finished one spot behind Toyota with a brand value of $50.8 billion (around Php 2.5 trillion). The third highest-ranking car company is clinched by BMW with $41.6 billion (around Php 2.1 trillion).

Here are the top ten car brands that made it into the 2021 Best Global Brands list: 

Brand 

Rank in the top 100 BGB list 

  1. Toyota 

  1. Mercedes-Benz 

  1. BMW 

12 

  1. Tesla 

14 

  1. Honda 

25 

  1. Hyundai 

35 

  1. Audi 

46 

  1. Volkswagen 

47 

  1. Ford 

52 

  1. Porsche 

58 

For those curious, the number one spot in the 2021 BGB is Apple, the American tech giant. It is then followed by Amazon, Microsoft, Google, and then Samsung. 

Curiously enough, the whole value of the entire table has increased by 15 percent compared to its value from 2020. This is despite the COVID-19 pandemic, which brought about a string of lockdowns and plant closures for many companies around the globe. For that matter, this is also the largest growth rate in brand value in 22 years.  

A picture of a Tesla Model S

Tesla is the fastest growing automaker in terms of brand value but it did not make it into the top 10 global brands

According to Interbrand, the brands that showed growth in this year's BGB had shown a clear direction as a company. They are also fast in releasing new products and services that can meet the ever-changing needs and wants of consumers.  

Tesla is the fastest growing car brand, as well as the fastest-growing brand overall with a massive 184 percent growth for this year alone. Toyota in comparison has grown in brand value by 5 percent, while Mercedes-Benz is up by 3 percent.  

For more insights into the automotive industry, keep it here on Philkotse

Know more about Toyota

Toyota

Toyota Motor Philippines has led the local automobile industry for years. It has a staggering total of 23 Brand Models in the Philippines, the most popular models are: Toyota Vios, Toyota Hilux, Toyota Camry... The brand has 27 dealerships in Luzon, 15 in the Visayas, 11 in Mindanao, and 20 in Metro Manila, including Lexus Manila, Inc. for its service centers and sales distribution. TMP has the most extensive car lineup in the country, with its current range consisting of 20 vehicles in total. See the latest price list of Toyota vehicles in the Philippines here.

Cesar G.B. Miguel

Cesar G.B. Miguel

Author

Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.

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