After 11 years of competing in the automotive industry, the Hyundai Motor Company will reportedly end the production of the Veloster next month.
In a report by Hankyung, the 3-door hatchback will exit the lineup in favor of the next-generation Kona. Hyundai Motor Company will use its resources to develop and produce the all-new version of its subcompact crossover. The Hyundai Avante N, better known as the Elantra N in our market, will also benefit from the discontinuation as the company plans to bolster its production.
Now that hatchbacks are becoming a niche market and car buyers are choosing crossovers, the Korean automaker’s move of shifting its focus on the next-gen Kona is expected to boost its sales globally. In fact, the Veloster N is selling fewer units since the introduction of the Elantra N. No exact details about the Kona’s all-new version have been released.
A nameplate that was born in 2011
But considering that the vision of Hyundai toward electrification is made clear, the upcoming Kona is expected to offer hybrid and electrified versions. The company will also end the production of the Ioniq to become a new Hyundai sub-brand. It aims to sell fully electric vehicles (EVs), hybrid models, and plug-in hybrids.
With all that being said, the Hyundai Veloster nameplate won’t be part of the brand’s rebuilding process in the Philippine market. Hyundai Motor Philippines has been appointed as the new manager of the brand’s passenger car lineup, making Hyundai Asia Resources, Inc. (HARI) responsible for commercial vehicles.
It will reach the end of production
As of this writing, the confirmed models in the local lineup consist of the all-new Tucson, all-new Staria, Creta, and Santa Fe. Despite the company’s push to prioritize the Kona nameplate, reports suggest that the subcompact crossover will not be part of the Philippine lineup moving forward. Instead, the facelifted Palisade could be the Creta’s ally in growing the brand’s crossover/SUV lineup.
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Know more about Hyundai Veloster 2023
The Hyundai Veloster Philippines is a hatchback coupe that has been around the South Korean marque's lineup since 2011. It is available in the Philippines in one variant and the Hyundai Veloster 2023 price is at Php 1,798,000. Under the hood, this vehicle comes with a 1.6-liter T-GDI (turbocharged gasoline) engine good for 201 horsepower and 265 Nm of torque. A 7-speed dual-clutch transmission (DCT) is paired with the engine to send power to the front wheels.
Dimensions-wise, the Veloster measures 4,240 mm long, 1,800 mm wide, and 1,409 mm high, with a wheelbase and ground clearance rated at 2,650 mm and 151 mm, respectively. Locally, this Korean hatchback coupe is comparable to the likes of the Toyota GR Yaris, Mazda3 Fastback, and Honda Civic Type R.