Hyundai Santa Cruz price revealed in the U.S., starts at P1.2 million  

Updated Jul 13, 2021 | Same topic: Automotive Industry Updates

Quite pricey for Hyundai’s first 4-door pickup in North America.

Hyundai has already greenlit the production of the Santa Cruz in the U.S., and customers are anticipating the compact pickup to appear in showrooms as early as July 21. What might come unexpected is the vehicle’s price tag, starting at $23,990 (around Php 1.2 million) for the base SE front-drive trim. 

Hyundai Santa Cruz

Sales of the Santa Cruz in the U.S. will start by July 21

That sounds like quite a premium for the first four-door pickup that the South Korean automaker is bringing to North America, considering that it’s built on a unibody platform shared with the fourth-generation Tucson compact crossover. But it’s a matter of perspective as the Honda Ridgeline, one of the Santa Cruz’s Stateside rivals, comes in at $36,490 (around Php 1.83 million) for the entry-level Sport variant with all-wheel-drive.      

Honda Ridgeline

The Honda Ridgeline is bigger and uses a 3.5-liter V6

Another Santa Cruz competitor, the Ford Maverick, requires an admission price of $21,490 (around Php 1.07 million). These figures don’t even factor in the destination charges just yet, which run up to $1,495 (around Php 75,000) for the Blue Oval contender. 

The Ridgeline sports a 3.5-liter V6 engine across the range, while both the Santa Cruz and the Maverick make do with 2.5-liter inline-4 powerplants for the base variants, with Ford using hybrid technology. Comparing the Santa Cruz SEL 2.5 front-drive trim and the Maverick XLT’s FWD guise yields the biggest price difference, with a price gap of $4,600 (around Php 230,000).

Ford Maverick

Ford's Maverick offers a significantly lower sticker price

As a result of Hyundai having more trim levels than either Honda or Ford, the top-spec Santa Cruz Limited (flexing a turbocharged version of its standard engine plus all-wheel-drive) stands uncontested at $40,905 (around Php 2.05 million). However, the flagship Maverick Lariat First Edition with the 2.0-liter EcoBoost and all-wheel drivetrain can be had for $36,310 (around Php 1.82 million), lower than the Santa Cruz SEL Premium 2.5 Turbo’s asking price of $36,865 (around Php 1.85 million).  

Hyundai Santa Cruz side

Will production for the Santa Cruz eventually be expanded outside the U.S.?

If Hyundai Philippines decides to bring the American-made 2022 Santa Cruz to our shores, expect the costs to further increase. Will Hyundai be open to expanding production beyond U.S. borders and help lower the sticker price?     

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Joseph Paolo Estabillo

Joseph Paolo Estabillo

Author

Joseph has been a member of various car clubs since he got his driver's license in 2004 – old enough to remember riding in taxicabs with analog meters, but his fascination with cars goes way back. After nearly two decades of working in broadcast media, he shifted gears by coming on board as Philkotse’s first Filipino member and staff writer in 2017.

Apart from his role in Philkotse as Content Team Lead, Joseph has written episodes for Drive, which has been airing on CNN Philippines for five seasons running. He has also delivered content for various car dealerships based in the U.S., spanning multiple brands such as Alfa Romeo, Maserati, Jeep, Dodge, among others.

Keeping his hopes high and his revs low, he dreams about owning a Kei car when he retires. Hates slow parkers.

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