Here’s how Hyundai PH continues to operate in the new normal

Updated May 27, 2021 | Same topic: Automotive Industry Updates

Going digital is the way to go for the car brand.

It’s an open secret that car brands in the Philippines have to re-align business strategy and services due to the COVID-19 pandemic. Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the country, took on the challenges brought upon by the pandemic by rolling out the Hyundai Guidelines for Protection and Safety (GPS).

HARI Hyundai Guidelines for Protection and Safety (GPS)

Safety precautions were set by HARI

The Hyundai GPS was introduced by the car brand last May 2020 to set precautionary safety measures against the threats of the COVID-19. Up until this day, the guidelines continuously safeguard the well-being of Hyundai employees and customers so HARI can carry on with its operations in the new normal.

“We had to take care of the physical and mental well-being [of] our own, first of all, to ensure that they are ready to adapt and serve customers under the new working conditions. We can’t give customers what we don’t have,” said HARI President and CEO Ma. Fe Perez-Agudo.


Customers should feel safer with the Hyundai ARMOR

In the pursuit of safer operations, HARI has come up with the word ‘Phygital’ which the car brand explains as the marrying of physical stores with digital. Under HARI’s Phygital, the Hyundai H.O.M.E. Page (Hyundai Online Market Experience) and Hyundai ARMOR (Active Response, Management, Operations, and Resumption) were successfully launched.

The Hyundai H.O.M.E. Page serves as a selling platform so customers won’t have to visit a physical dealership to get their dream Hyundai vehicle. Since June last year, HARI said that this platform has helped around 200,000 customers with their car buying experience.

Hyundai Venue front view

Phygital is the future

Meanwhile, the Hyundai ARMOR is the reworked “Right Here, Right Care” program, which aims to provide Hyundai customers after-sales services while observing proper health protocols. Over 154,000 customers have been served by the Hyundai ARMOR since its launch.

“There’s no turning back. Phygital is the future of our industry. We have discovered a way of providing customers Better Journeys and they are loving it,” Agudo concluded.

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Know more about Hyundai Venue 2021

Hyundai Venue

The Hyundai Venue is a subcompact crossover that first made its world debut at the 2019 New York International Auto Show. During its global launch, Hyundai said that the Venue is packed with a host of premium driver safety and convenience technologies and is the perfect fit for those seeking a seamless combination of style and versatility.  In the Philippines, the Hyundai Venue competes in the competitive subcompact crossover segment that includes vehicles such as the Kia Stonic, Ford EcoSport, Geely Coolray, among others. Venue conveys a fun, yet functional design in a versatile and modern compact package. It comes with a bold and composed stance as well as a striking exterior design. Inside, the Hyundai Venue features an interior that emphasizes openness with a horizontal layout. It can accommodate up to five occupants. Moreover, it comes with an 8-inch infotainment touchscreen that has Apple CarPlay and Android Auto compatibility. The 2021 Hyundai Venue comes in at Php 915,000 for the base GL and Php 985,000 for the top-spec GLS, both sourced directly from Hyundai’s facilities in Ulsan, South Korea.

From ₱915,000

Rex Sanchez

Rex Sanchez


Rex started off his career in the aviation industry before entering Philkotse as a staff writer. Two things excite him the most: first is staying up to speed with the latest news in the industry that uses engines as their heart and soul. The second is imparting them in a well-detailed manner. His passion for anything with wheels started when he was young – from Tamiyas to family-friendly sedans, and anything in between.

Someday, Rex only wishes to drive on random highways with friends in a third-gen Mitsubishi Delica with aftermarket sunroofs, if he couldn’t get the Starwagon Super Exceed edition.

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