Hyundai seriously wants to build a car with four legs, among others

Updated Oct 02, 2020 | Same topic: Leading-Edge Tech Trends

Having lots of margin for R&D sure is some pure kind of bliss.

It’s not going to boast about the fact outright, but Hyundai is rolling in some serious dough. The South Korean auto giant unveiled the latest iterations of the Tucson, Kona, and Santa Fe crossovers, took the wraps off the new Elantra sedan, and even spun off the Ioniq into a sub-brand for electric mobility.

Hyundai Elevate

The Elevate is a product of Hyundai's Center for Robotic-Augmented Design in Living Experiences (CRADLE)

There’s still a hefty amount of change left over apparently, because Hyundai just announced its next project – forming the New Horizons Studio, a unit dedicated to developing what it calls Ultimate Mobility Vehicles or UMVs. Marching orders are to come up with unconventional and even extreme vehicles to address mobility issues that Hyundai’s more mainstream models fall short of solving.

Elevate taxi

Access for persons with disabilities (PWDs) will not be a problem

The new division will benefit from the expertise of some Silicon Valley heavyweights. Hyundai Vice President Dr. John Suh takes the lead, coming on board with 35 years of experience in the fields of cars and emerging technologies, joined by Dr. Ernestine Fu, formerly of Stanford University’s Volkswagen Automotive Innovation Lab.

Elevate ambulance

Search-and-rescue roles are also well-suited to the Elevate

New Horizons Studio hopes to tap into this formidable tech background to come up with some radical (if bizarre) modes of transport. One of these is the Hyundai Elevate, unveiled at the 2019 Consumer Electronics Show (CES), which uses a rolling chassis by default.

Instead of conventional axles, each wheel is mounted on an articulated leg that serves as steering and suspension. The legs are able to deploy and extend to simulate walking on a variety of surfaces.

>>> Related: What do you know about Hyundai’s Advanced High-Strength Steel?

New Horizons Studio

Expect more groundbreaking projects from Hyundai's latest division soon

Hyundai envisions the Elevate for a number of roles, ranging from civilian use to rescue-related applications. For example, an Elevate taxicab makes it easier for a wheelchair-bound passenger to board without having to worry about going down a flight of stairs.

An Elevate ambulance can be used to access remote disaster areas and retrieve injured patients. And when the road becomes too slippery for wheels, an Elevate unit can switch to walking mode for added traction.

Ah, the things you can freely imagine and do, when you have the cash.

Read about the latest mobility concepts, from the regular to the revolutionary, at

Know more about Hyundai

Hyundai offers a wide variety of Hyundai cars. From fuel-efficient vehicles to big family automobiles, browse through countless selections that will not only satisfy your needs but your budget as well. Furthermore, stay updated with the latest news, updated price list in the Philippines, automobile reviews, and information about your favorite Hyundai model.

Joseph Paolo Estabillo

Joseph Paolo Estabillo


Joseph has been a member of various car clubs since he got his driver's license in 2004 – old enough to remember riding in taxicabs with analog meters, but his fascination with cars goes way back. After nearly two decades of working in broadcast media, he shifted gears by coming on board as Philkotse’s first Filipino member and staff writer in 2017.

Apart from his role in Philkotse as Content Team Lead, Joseph has written episodes for Drive, which has been airing on CNN Philippines for five seasons running. He has also delivered content for various car dealerships based in the U.S., spanning multiple brands such as Alfa Romeo, Maserati, Jeep, Dodge, among others.

Keeping his hopes high and his revs low, he dreams about owning a Kei car when he retires. Hates slow parkers.

View more