Loki uses 2022 Hyundai Tucson as escape vehicle

Updated Jun 17, 2021 | Same topic: Automotive Industry Updates

The Hyundai Tucson enters the Marvel Cinematic Universe.

Hyundai is giving its all-new 2022 Tucson an out-of-this-world “Question Everything” marketing campaign as it teams up with Marvel Studios. The next-gen Hyundai Tucson compact crossover can be seen within the Marvel Cinematic Universe.

Hyundai x Marvel Studios

Marvel actors Elizabeth Olsen, Anthony Mackie, and Tom Hiddleston star in their own series-specific vignettes. To make the Hyundai Tucson campaign more exciting for both Hyundai and Marvel fans, the storytelling is connected seamlessly to the narratives of the characters’ Disney+ series.

The Disney+ Series includes “The Falcon and The Winter Soldier” featuring Sam Wilson, “WandaVision” starred by Wanda Maximoff, and “Loki” which was launched last June 9. Moreover, Hyundai and Marvel Studios will release additional creative inspired by ‘What if...?’, Marvel Studios’ first animated Series, later this year.

“The Marvel Cinematic Universe has captivated audiences and it’s an incredible opportunity to utilize their characters and storylines with custom creative for the all-new Tucson. This promotional partnership elevates our biggest launch campaign,” said Hyundai Motor America CMO Angela Zepeda.

Hyundai Tucson and Loki

This gives us a glimpse of what happened to Loki after the events of the Avengers: Endgame

Meanwhile, Walt Disney Company Vice President of Partnership Marketing Mindy Hamilton shared their experience working with Hyundai by saying, “We scripted, produced, and managed creative for all three spots, a point of differentiation in the marketplace. The result is a sophisticated, compelling creative campaign that we’re incredibly proud of and believe will resonate with Marvel fans.”

Here are creative campaign videos produced under the collaboration between Hyundai Motor America and Marvel Studios:

Marvel Studios' Loki

Marvel Studios' WandaVision

Marvel Studios' The Falcon and the Winter Soldier

Launched last September 2020, the new fourth-gen Hyundai Tucson debuted with a new and sophisticated look guided by the Korean car brand’s Sensuous Sportiness next-gen design language. It is crafted with new distinctive features that make it stand out including the “jewel-like” grille up front that provides a futuristic appeal in the overall design.

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Know more about Hyundai Tucson 2024

Hyundai Tucson

The 2023 Hyundai Tucson is a five-seater compact crossover. Locally, this model has two variants. There’s the GLS+ 2.0 CRDi, and the 2.0 GLS AT. The CRDi model is diesel, while the other one is gasoline. They then have a price of Php 1,840,000 and Php 1,570,000 respectively.

Under the hood, the GLS+ CRDi variant uses a 2.0-liter turbodiesel engine that can make up to 183 horsepower and 416 Nm of torque. The GLS meanwhile gets a 2.0-liter gasoline mill that can churn out 153 horsepower and 192 Nm of torque. 

For transmissions, the diesel variant uses an eight-speed automatic tranny. The gasoline version meanwhile uses a six-speed automatic tranny. Both variants are front-wheel-drive. 

Size-wise, the new Tucson is 4,630mm long, 1,865mm wide, and 1,665mm in height. They also come with a wheelbase length of 2,755mm, and a ground clearance of 181mm.

Locally, the Hyundai Tucson competes against the likes of the Toyota RAV4, Mazda CX-5, Chery Tiggo 5 Pro, Subaru Forester, Peugeot 3008, among others. 
 

₱ 1,570,000 - ₱ 1,840,000

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Rex Sanchez

Rex Sanchez

Author

Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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