Hyundai is giving its all-new 2022 Tucson an out-of-this-world “Question Everything” marketing campaign as it teams up with Marvel Studios. The next-gen Hyundai Tucson compact crossover can be seen within the Marvel Cinematic Universe.
Hyundai x Marvel Studios
Marvel actors Elizabeth Olsen, Anthony Mackie, and Tom Hiddleston star in their own series-specific vignettes. To make the Hyundai Tucson campaign more exciting for both Hyundai and Marvel fans, the storytelling is connected seamlessly to the narratives of the characters’ Disney+ series.
The Disney+ Series includes “The Falcon and The Winter Soldier” featuring Sam Wilson, “WandaVision” starred by Wanda Maximoff, and “Loki” which was launched last June 9. Moreover, Hyundai and Marvel Studios will release additional creative inspired by ‘What if...?’, Marvel Studios’ first animated Series, later this year.
“The Marvel Cinematic Universe has captivated audiences and it’s an incredible opportunity to utilize their characters and storylines with custom creative for the all-new Tucson. This promotional partnership elevates our biggest launch campaign,” said Hyundai Motor America CMO Angela Zepeda.
This gives us a glimpse of what happened to Loki after the events of the Avengers: Endgame
Meanwhile, Walt Disney Company Vice President of Partnership Marketing Mindy Hamilton shared their experience working with Hyundai by saying, “We scripted, produced, and managed creative for all three spots, a point of differentiation in the marketplace. The result is a sophisticated, compelling creative campaign that we’re incredibly proud of and believe will resonate with Marvel fans.”
Here are creative campaign videos produced under the collaboration between Hyundai Motor America and Marvel Studios:
Marvel Studios' Loki
Marvel Studios' WandaVision
Marvel Studios' The Falcon and the Winter Soldier
Launched last September 2020, the new fourth-gen Hyundai Tucson debuted with a new and sophisticated look guided by the Korean car brand’s Sensuous Sportiness next-gen design language. It is crafted with new distinctive features that make it stand out including the “jewel-like” grille up front that provides a futuristic appeal in the overall design.
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Know more about Hyundai Tucson 2024
The 2024 Hyundai Tucson is a five-seater compact crossover. Locally, this model has three variants.
Under the hood, the GLS+ CRDi variant uses a 2.0-liter turbodiesel engine that can make up to 183 horsepower and 416 Nm of torque. The GLS meanwhile gets a 2.0-liter gasoline mill that can churn out 153 horsepower and 192 Nm of torque.
For transmissions, the diesel variant uses an eight-speed automatic tranny. The gasoline version meanwhile uses a six-speed automatic tranny. Both variants are front-wheel-drive.
Size-wise, the new Tucson is 4,630mm long, 1,865mm wide, and 1,665mm in height. They also come with a wheelbase length of 2,755mm, and a ground clearance of 181mm.
Locally, the Hyundai Tucson competes against the likes of the Toyota RAV4, Mazda CX-5, Chery Tiggo 5 Pro, Subaru Forester, Peugeot 3008, among others.
>>> New and used Hyundai Tucson 2024 for sale in the Philippines
Hyundai Tucson Launch
The 2024 Hyundai Tucson was launched together with Hyundai’s re-entry into the Philippine market under the management of Hyundai Motor Philippines Inc.
At launch, this compact crossover comes in two different trims. There’s the diesel-powered Tucson GLS+, and the gasoline-powered Tucson GLS.
Hyundai Tucson Exterior
On the outside, the 2024 Hyundai Tucson comes standard with LED headlamps, LED daytime running lamps, LED taillights, power-folding side mirrors, roof rails, front and rear fog lamps, and a rear spoiler.
The higher-spec GLS+ then rides on a set of 19-inch alloy wheels, whereas the GLS gets 18-inch alloy wheels.
Moreover, the GLS+ also comes with a power tailgate.
Hyundai Tucson Interior
Inside, the Tucson can seat up to five occupants. All are kept comfortable with an automatic climate control system, and it gets leather-wrapped seats with power adjustability for the front row for the GLS+.
The rear seats are also 60:40 split-folding, and the driver is also provided with a 10.25-inch TFT LCD digital gauge, as well as a push-to-start button. Also present are USB charging ports and a wireless charging pad.
Technology & Safety Features
Keeping its occupants entertained is an eight-inch touchscreen with Apple CarPlay and Android Auto. The said headunit also has voice recognition, and it is linked to a six-piece speaker set.
The Tucson’s safety kit then includes dual front airbags, side and curtain airbags, curtain airbags, anti-lock braking, electronic stability control, downhill brake control, hill-start assist, trailer stability assist, tire pressure monitoring, parking distance warning, ISOFIX child seat anchors, cruise control, among others.
Platform & Chassis
Underpinning the 2024 Tucson is the Hyundai-Kia N3 platform. It shares this with the Hyundai Santa Cruz and the Kia Sportage.
For suspensions, this model uses a MacPherson strut for the front, and a multi-link suspension for the rear. It also gets disc brakes for all four wheels, and it gets an electronic parking brake as well.
Engine & Drivetrain
There are two engine options for the 2024 Hyundai Tucson. The more powerful of the two is a 2.0-liter turbodiesel mill that can make up to 183 horsepower and 416 Nm of torque. It is then connected to an eight-speed automatic gearbox.
Meanwhile, the other engine choice is a 2.0-liter gasoline four-cylinder that can make up to 153 horsepower and 192 Nm of torque. Unlike the diesel model, the gasoline version uses a six-speed automatic tranny.
The Philippine-spec 2024 Hyundai Tucson gets six different color choices. There’s White Cream, Shimmering Silver, Crimson Red, Deep Sea, Amazon Gray, and Phantom Black.
Hyundai Tucson 2024 Price List
| Variants | Price |
|---|---|
| Hyundai Tucson 2.0L GLS AT | ₱1.68 Million |
| Hyundai Tucson 2.0 GLS Plus AT (Diesel) | ₱1.98 Million |
| Hyundai Tucson 1.6L HEV | ₱2.29 Million |
Hyundai Tucson FAQs
1. Is the Hyundai Tucson diesel or gasoline?
Yes, The top-spec CRDi variants are diesel-powered, while all the lower trims come with gasoline.
2. What is the body type of the Hyundai Tucson 2024?
The Tucson is a compact crossover SUV.
3. Is the Hyundai Tucson 2024 a good car?
Yes, the Tucson 2024 is a good car to buy. Good warranty, durable ride and performance, and fuel economy are big plus points of the car.
4. Is the Hyundai Tucson automatic?
Yes, the new Hyundai Tucson comes with both automatic and manual options, which vary per variant.
5. Does the Tucson 2024 have a remote start?
No, the Tucson 2024 doesn't have a remote start.
₱ 1,570,000 - ₱ 1,840,000
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