Loki uses 2022 Hyundai Tucson as escape vehicle

Updated Jun 17, 2021 | Same topic: Automotive Industry Updates

The Hyundai Tucson enters the Marvel Cinematic Universe.

Hyundai is giving its all-new 2022 Tucson an out-of-this-world “Question Everything” marketing campaign as it teams up with Marvel Studios. The next-gen Hyundai Tucson compact crossover can be seen within the Marvel Cinematic Universe.

Hyundai x Marvel Studios

Marvel actors Elizabeth Olsen, Anthony Mackie, and Tom Hiddleston star in their own series-specific vignettes. To make the Hyundai Tucson campaign more exciting for both Hyundai and Marvel fans, the storytelling is connected seamlessly to the narratives of the characters’ Disney+ series.

The Disney+ Series includes “The Falcon and The Winter Soldier” featuring Sam Wilson, “WandaVision” starred by Wanda Maximoff, and “Loki” which was launched last June 9. Moreover, Hyundai and Marvel Studios will release additional creative inspired by ‘What if...?’, Marvel Studios’ first animated Series, later this year.

“The Marvel Cinematic Universe has captivated audiences and it’s an incredible opportunity to utilize their characters and storylines with custom creative for the all-new Tucson. This promotional partnership elevates our biggest launch campaign,” said Hyundai Motor America CMO Angela Zepeda.

Hyundai Tucson and Loki

This gives us a glimpse of what happened to Loki after the events of the Avengers: Endgame

Meanwhile, Walt Disney Company Vice President of Partnership Marketing Mindy Hamilton shared their experience working with Hyundai by saying, “We scripted, produced, and managed creative for all three spots, a point of differentiation in the marketplace. The result is a sophisticated, compelling creative campaign that we’re incredibly proud of and believe will resonate with Marvel fans.”

Here are creative campaign videos produced under the collaboration between Hyundai Motor America and Marvel Studios:

Marvel Studios' Loki

Marvel Studios' WandaVision

Marvel Studios' The Falcon and the Winter Soldier

Launched last September 2020, the new fourth-gen Hyundai Tucson debuted with a new and sophisticated look guided by the Korean car brand’s Sensuous Sportiness next-gen design language. It is crafted with new distinctive features that make it stand out including the “jewel-like” grille up front that provides a futuristic appeal in the overall design.

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Know more about Hyundai Tucson 2021

Hyundai Tucson

<p>The Hyundai Tucson is a compact, five-door crossover with a front-engine, front-wheel-drive layout. It can fit in up to five occupants including the driver, and it has a default cargo space of&nbsp;877-liters. For the Philippine market, the Hyundai-made model either gets a 2.0-liter inline-4 gasoline engine or a 2.0-liter turbodiesel inline-4. The gasoline engine option can make up to 155 horsepower and 192 Nm of torque. The diesel option can produce 185 horsepower and 402 Nm of torque. Only the entry-level GL 2.0 FWD MT is available with a six-speed manual transmission.The automatic gasoline variant uses a six-speed automatic gearbox, while the diesel variants come standard with an eight-speed automatic transmission.</p>

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Rex Sanchez

Rex Sanchez


Rex started off his career in the aviation industry before entering Philkotse as a staff writer. Two things excite him the most: first is staying up to speed with the latest news in the industry that uses engines as their heart and soul. The second is imparting them in a well-detailed manner. His passion for anything with wheels started when he was young – from Tamiyas to family-friendly sedans, and anything in between.

Someday, Rex only wishes to drive on random highways with friends in a third-gen Mitsubishi Delica with aftermarket sunroofs, if he couldn’t get the Starwagon Super Exceed edition.

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