Next-gen Ranger leads Ford PH’s 55% sales growth in H1 2023

Updated Jul 20, 2023 | Same topic: Automotive Industry Updates

The truck also recorded a 25 percent sales improvement.

Ford Philippines announced that it managed to sell 13,838 units in the first half of 2023. This translates to a 55 percent sales growth as compared to the same period last year.

Ford Ranger front view

Ford Ranger

Leading the impressive sales performance was the next-gen Ford Ranger. The Blue Oval company managed to sell 5,436 units so far this year, which was a 25 percent year-on-year sales improvement.

The Ford Ranger is the brand’s entry into the midsize pickup truck market. Available in a wide range of variants to meet various demands, the top-of-the-line Ranger Wildtrak 4x4 brings out the best in the truck. It comes with matrix LED headlights with an adaptive front lighting system, a suite of advanced driver assistance system (ADAS) functions, and an electronic locking rear differential.

Ford Ranger rear view

This model comes with the Wildtrak package

Further bolstering the truck’s presence is the addition of the Ford Ranger Raptor, a more performance-oriented version of the Ranger that debuted in the country last May 2023. Ford Philippines reported the Ranger Raptor has sold nearly 600 units.

Both the Ranger and Ranger Raptor are available with a 2.0-liter bi-turbo diesel engine capable of generating 207 horsepower and 500 Nm of torque. A 2.0-liter single-turbo diesel engine is also offered for lower-end variants. The transmission options include a six-speed manual, six-speed automatic, and 10-speed automatic.

Ford Ranger Raptor front view

Ford Ranger Raptor

Also contributing to the 55 percent sales growth this year were the next-gen iterations of the Everest and Territory. The former sold 3,786 units, while the latter posted 4,493 units sold.

“These milestones testify to our commitment to enhance the Ford ownership experience with vehicles and services that our customers need and deserve,” said Ford Philippines Managing Director Mike Breen.

“We celebrate these milestones with our customers who continue to patronize the Ford brand, as well as with our dealers for their partnership and commitment to enhance the customer experience. We are truly energized and excited for what’s to come for the second half of the year,” added Breen.

Get the latest car sales reports at Philkotse.com.

Know more about Ford Ranger 2024

Ford Ranger

The 2023 Ford Ranger is a 4x4 or 4x2 pickup truck. It is the latest version of the said model, and as of its launch in the Philippine market, it has a total of eight different variants.

These are the top-spec Wildtrak 4x4, Wildtrak 4x2, Sport 4x4, Sport 4x2, XLT 4x2, XLS 4x2 AT, XLS 4x2 MT, and the entry-level XL 4x4. As of 2023, prices for these trims ranges from php 1,213,000 to Php 1,910,000.

Under the hood of the new Ranger are two-different diesel mills. For the Wildtrak 4x4, it uses a 2.0-liter biturbo that can churn out 210 horsepower and 500 Nm of torque. It is also the sole trim that uses a 10-speed automatic tranny.

The rest of the all-new Ranger then gets a 2.0-liter turbodiesel that can produce up to 170 horsepower and 405 Nm of torque. Only the XLS 4x2 and the XL 4x4 may come with a six-speed manual. The other non-biturbo trims then use a six-speed automatic.

Size-wise, the all-new 2023 Ranger is 5,370mm long, 1,918mm wide, and 1,884mm in height. They also offer a wheelbase length of 3,270mm, and a ground clearance of 235mm.

Locally, the 2023 Ford Ranger faces the Toyota Hilux, Nissan Navara, Mitsubishi Strada, Isuzu D-Max, Mazda BT-50, etc.

₱ 1,213,000 - ₱ 1,910,000

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Rex Sanchez

Rex Sanchez

Author

Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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