Chery Auto Philippines opened 18 dealerships nationwide in 16 months

Updated Mar 30, 2021 | Same topic: Automotive Industry Updates

Opening that many dealerships in such a short time is quite a feat.

During these times of turmoil, many businesses from many industries are struggling. Some have managed to stay afloat. A select few, however, have actually been growing and thriving.

A case in point is Chery Philippines. That’s despite the fact that the said brand is new to the market. Sure, they’ve been here before, but nowadays, the brand has changed a lot, and for the better. 

A picture of the Chery Tiggo 8

The Chery Tiggo 8, the brands' largest crossover model

Under the distributorship of United Asia Automotive Group Inc. (UAAGI), Chery started to undergo rapid expansion starting in November 2019. This was just two months after its re-entry into the local market.  

In the first month, Chery Auto Philippines began selling its products at fourteen different dealerships nationwide. Within a year, these mere sales outlets have transformed into dealerships. They now sell spare parts and provide aftersales services to customers. This includes the Chery dealerships in Iloilo, Davao, La Union, Pasig, GMA Cavite, Marilao, Bacoor-Cavite, Cainta, Cagayan de Oro, Cebu, North EDSA, Quezon Avenue, Pasong Tamo, and Alabang.  

Soon after, Chery General Santos and Chery Bacolod were opened last year. Do note that these dealerships operated and managed to do well in the height of the COVID-19 pandemic last year.

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A picture of one of Chery's dealerships

A dealership has a showroom and a service center. A sales outlet only sells cars

In 2021, Chery opened two more dealerships. These two are located in Sta. Rosa, Laguna and in Camarines Sur. In total, Chery Auto Philippines has managed to open and continue to operate 18 dealerships in just 16 months.

Moreover, the all-new Chery Tiggo 7 Pro compact crossover had sold out just a month after its launch back in January. Until today, many are wanting to get their hands on this model judging from the number of reservations Chery is still getting.  

And of course, we should also recognize the businesses that are behind Chery Auto PH’s dealerships. These are clearly experienced dealership groups and principals, who are veterans of the Philippine automotive industry. This includes the San Juan Group, the Autohub Group, Chiongbian Group, magnet Motors Corp., Gateway Group, A&B United, Antara Ventures Inc., Angcore Group, among others.

A picture of several Chery crossover models

The Chery Tiggo 2, Tiggo 5X, and the Tiggo 8 

With its wide market presence, we can say that Chery has indeed established itself in the local market. It is also a testament to the fact that more and more people have placed their trust in their feature-rich, but also very affordable crossover models.  

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Know more about Chery

Locally, Chery automobiles have been roaming the streets of Manila beginning mid-2000s as they were imported from neighboring countries. Since the brand has been refreshed under the wing of UAAGI, Chery is expected to further expand their market reach in the Philippines. To learn more about the Chery Tiggo models, browse through and get extensive reviews and specifications. Here you can conveniently find the best vehicles that will suit your budget, needs, and design preferences.
Cesar G.B. Miguel

Cesar G.B. Miguel


Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.


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