LIST: Philippine car brands that offer discounts to frontliners

Updated Mar 22, 2021 | Same topic: Car Deals and Promotions

More opportunities for our health heroes to achieve personal mobility.

Spearheading the fight against COVID-19 on the ground, our frontliners need all the help they can get. In true bayanihan fashion, individual citizens and organizations are doing whatever they can to augment the government’s efforts to extend assistance, whether in terms of food, transportation, donations of protective equipment, or just plain old moral support.

Medical frontliner

Frontliners need all the help they can get to save more lives

A number of car brands in our market are also getting in on the act, recognizing the valiant efforts of our everyday heroes by offering discounts exclusively to frontliners, from car purchases to aftersales services.

Mitsubishi Motors Philippines Corporation (MMPC) is offering a special promo, called the Hero Priority Lane. The program will prioritize frontliners, including midwives and delivery personnel, at the carmaker’s various dealership outlets and service centers. Preferential treatment in billing, payment, and vehicle delivery makes the car ownership experience more convenient for them.

Moreover, frontliners will also be entitled to exclusive discounts on oil changes for select Mitsubishi vehicles: Montero Sport, Strada, Mirage (hatchback and G4), L300, Adventure, Lancer, Xpander, and Pajero. Mitsubishi’s Hero Priority Lane runs until June 30, 2020.

Mitsubishi poster

Mitsubishi promises special treatment for frontliners from sales to aftersales services

Suzuki Philippines (SPH) has a similarly-named program also aimed at frontliners. Called the Big Hero Promo, this provides verified frontline personnel discounts worth Php 15,000 on any choice of a Suzuki APV, Celerio, Ciaz, Dzire, Swift, and Ertiga (excluding the Ertiga Upgrade variant). This is on top of the standard dealer discounts for Suzuki models.

Suzuki poster

Suzuki Philippines is offering special rates for frontline personnel

Qualified frontliners only to present a valid ID indicating their profession or field, while volunteer workers can simply present a certification from their respective local government units. The Big Hero Promo is available on all Suzuki dealers nationwide until June 30, 2020.

Fresh from the launch of its Azkarra midsize crossover SUV, Geely is feeling the love for the frontliners as well with the most generous offer in the market so far.

Its local distributor, Sojitz G Auto Philippines, is extending a mind-boggling Php 130,000 discount on Geely vehicles ranging from the Coolray Premium and Sport trims to the Azkarra Premium 4x2 and Luxury 4x4 hybrid variants. Frontliners as well as their immediate relatives are eligible for the promo.

Geely poster

Geely is offering the most generous deal yet in the market

Frontline personnel making the purchase can present their medical or Professional Regulations Commission (PRC) ID, while immediate relatives can bring a letter of endorsement and a copy of the frontliner’s ID. The Geely promo is on offer until July 31, 2020.

Toyota Motor Philippines (TMP), through Toyota Financial Services, is also offering discounts to frontliners by way of a 15 percent discount on downpayments for all Toyota models.

Frontliners get a discount and two-month headstart for the amortization on a brand-new Toyota 

They can get their preferred Toyota vehicle with a pre-set down payment, with the monthly amortization commencing two months after the date of purchase. Toyota is offering the promo until June 30, 2020. 

Visit for more relevant updates in the auto industry. 

Know more about Toyota


Toyota leads the local automobile industry, distributed by Toyota Motor Philippines. It has a staggering total of 73 dealerships all over the country. It has 27 dealerships in Luzon, 15 in the Visayas, 11 in Mindanao, and 20 in Metro Manila, including Lexus Manila, Inc. for its service centers and sales distribution. TMP has the most extensive car lineup in the country, with its current range consisting of 20 vehicles in total. See the latest price list of Toyota vehicles in the Philippines here.

Joseph Paolo Estabillo

Joseph Paolo Estabillo


Joseph holds a degree in Journalism from the University of the Philippines Diliman and has been writing professionally since 1999. He has written episodes for CNN Philippines' motoring show Drive, and has worked on corporate projects for MG Philippines and Pilipinas Shell. Aside from being’s Content Lead, he also writes content for numerous car dealerships in the U.S., spanning multiple brands such as Alfa Romeo, Chrysler, Dodge, Jeep, and Maserati, among others.


View more