All-new Mitsubishi Triton, XForce win 2024 iF Design Award

The car brand’s all-new models continue to add accolades under its belt.

Mitsubishi Motors Corporation’s all-new models continue to impress when it comes to its overall design. This is because the next-generation Mitsubishi Triton and the all-new Mitsubishi XForce have once again bagged a design award.

Next-gen 2024 Mitsubishi Triton Next-gen 2024 Mitsubishi Triton

Mitsubishi said that the all-new Triton and XForce have won the 2024 iF Design Award in the product design discipline. The iF Design Award, based in Hannover Germany, is one of the notable international design competitions and the winners are selected in nine ‘disciplines’ which include product design, packaging design, communication design, interior architecture, professional concept, service design, architecture, user experience (UX), and user interface (UI).

For the 2024 iF Design Award, around 11,000 entries from 72 countries were judged by a jury of 132 international design experts. The entries were evaluated based on five criteria: idea, form, function, differentiation, and impact.

All-new Mitsubishi XForce All-new Mitsubishi XForce

Mitsubishi Motors division general manager of design Seiji Watanabe shared that the company is honored with the said accolade. Watanabe added that the iF Design Award will serve as motivation for Mitsubishi to introduce the next-gen Triton and the all-new XForce to more customers.

"We are truly honored to receive one of the most distinguished design awards in the world for the two all-new models we launched this fiscal year. I believe each model was recognized for expressing its own character in a unique form – the Triton shows a daring expression, and the Xforce adopts an agile look – while also combining robustness, which is typical of Mitsubishi Motors' design,” Watanabe said.

The next-gen Mitsubishi Triton and the all-new Mitsubishi XForce were also included in Japan’s 2023 Good Design Award. The Good Design Award, established in 1957, is organized by the Japan Institute of Design Promotion.

2024 Mitsubishi Triton Philippine launch The next-gen Mitsubishi Triton is now available in the Philippines

The award-winning Triton is already available in the Philippine market with seven variants to choose from. Pricing for Mitsubishi Philippines’ all-new pickup truck starts at Php 1,134,000 while the top-spec 2024 Triton Athlete 4x4 AT retails at Php 1,909,000.

All-new Mitsubishi XForce All-new Mitsubishi XForce is coming to the Philippines this 2024

The all-new Mitsubishi XForce, on the other hand, has been confirmed to be introduced in the Philippines by June 2024. This is a significant move from MMPC as it will now have a proper challenger in the tightly contested five-seater subcompact crossover segment, which includes the likes of the Toyota Yaris Cross, and Hyundai Creta, among others.

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Know more about Mitsubishi Triton 2024

Mitsubishi Triton 2024

The 2024 Mitsubishi Triton is a pickup truck for the Philippine market. It is the next-gen iteration model replacing the old Mitsubishi Strada.

In the Philippine market, the Triton has a total of seven available variants. There’s the GL 4x2 MT, GLX 4x2 MT, GLX 4x2 AT, GLS 4x2 AT, GL 4x4 MT, GLX 4x4 MT, and the Athlete 4x4 AT. The price range for these trims starts at Php 1,134,000 for the entry-level GL 4x2 AT. The top-spec Athlete variant meanwhile, retails at Php 1,909,000.

There are two available versions of the Triton’s 2.4-liter turbodiesel engine. For the non-Athlete trims, the engine as mentioned earlier can make up to 180 horsepower and 430 Nm of torque. The Athlete meanwhile, gets a more powerful tune at 201 horsepower and 470 Nm of torque.

Depending on the variant, the Triton either comes with a six-speed automatic transmission or a six-speed manual transmission. Likewise present is a 4x4 drivetrain and a 4x2 drivetrain.

Size-wise, the Triton at its largest is 5,360mm long, 1,930mm wide, and 1,815mm in height. The top-spec model also has a total of 222mm of ground clearance.

Locally, the Philippine-spec 2024 Mitsubishi Triton competes against the Toyota Hilux, Isuzu D-Max, Nissan Navara, Mazda BT-50, Ford Ranger, and Foton Thunder, among others.

₱ 1,134,000 - ₱ 1,909,000

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