Mentioning the word Nissan to casual Pinoy car enthusiasts, and they will most likely associate it with the glacial air-conditioning that’s perfect for the country’s tropical climate. While it certainly is a positive reputation to have, there’s actually way more to the company than just keeping you cool, at least figuratively.
Now, let's check out what Nissan has brought to the 2018 Philippine International Motor Show (PIMS) through this brief report by Philkotse.com.
Yutaka Sanada, Hiroshi Tamura, and Ramesh Narasimhan with the Nissan 370Z NISMO
“Nissan has been in the Asian-Oceania region for over 60 years now…The automotive and transportation sector is simply significant, and it continues to accelerate,” according to Nissan Regional Senior Vice President Yutaka Sanada. Recognizing the problems that growing cities bring, such as congestion and emissions, he emphasized the need for innovative solutions to address these issues while improving traffic management and maintaining safety.
The legendary Nissan GT-R at PIMS 2018
This is what Nissan Intelligent Mobility aims to do. The company defines this as being comprised of three pillars: Intelligent Driving for increased confidence, Intelligent Power for more excitement, and Intelligent Integration for an enhanced connection between man and machine.
Sanada remarks that Nissan Intelligent Mobility is prominently embodied in a small, environment-friendly package: the Nissan LEAF hybrid vehicle, which the company touts as the world’s best-selling all-electric vehicle.
The Nissan LEAF hybrid vehicle is touted as the world’s best-selling all-electric vehicle
But to hardcore petrol heads, high performance cars also fall under Nissan’s banner, especially with the advent of the Nissan Motorsports (NISMO) tuning brand. As such, it was only fitting for Nissan to use the occasion to unveil two performance variants of their Nissan Juke crossover and Nissan 370Z sports coupe. Led by NISMO Chief Product Specialist Hiroshi Tamura, the covers were pulled off the Juke NISMO and the 370Z NISMO, both resplendent in white.
It was only fitting for Nissan to use the occasion to unveil two performance variants of their Nissan Juke crossover and 370Z sports coupe
Nissan also launched a pair of bolder-looking enhancements to their Nissan Terra SUV and Navara pickup line: the Terra S, a sportier custom variant with a brushed metal body work plus aggressive exterior and elegant interior accents, and the Navara Warrior X, a hulking beast of a truck bristling with accessories such as a rear spoiler, wider flares and bull bar, sitting on 20-in wheels and propped up with an upgraded suspension and increased ride height. It’s a truck that’s definitely ready for action.
Nissan also launched a pair of bolder-looking enhancements to their Nissan Terra SUV
Nissan Philippines President and Managing Director Ramesh Narasimhan summed up Nissan’s plans for its loyal customers in the country.
“If there is one word that would sum up Nissan in the Philippines for this year, it’s the word ‘commitment’. Through our commitment to the Philippines, part of Nissan’s midterm plan for the country, is bringing in more products with Nissan Intelligent Mobility features.”
Nissan is not the only brand to take part in the 2018 PIMS, other celebrated marques like Toyota, Mitsubishi, Honda, Mazda and BMW also swanked about their models and concepts. Find out more in our 2018 Philippine International Motor Show Section.
Joseph Paolo Estabillo