Toyota Motor Philippines celebrates 19th Triple Crown

Updated Mar 23, 2021 | Same topic: Automotive Industry Updates

2020 was an uphill battle, but Toyota did it once again.

Despite the hardships that the economy has been facing lately, Toyota Motor Philippines has managed to achieve its 19th consecutive triple crown. To be specific, the brand takes the top spot in overall sales for 2020, the number one spot in passenger car sales, and the top spot in commercial vehicle sales.

Apart from that, Toyota also stands as the number one brand in a total of nine market segments. In 2020, Toyota Motor Philippines managed to sell a total of 244,617 units. A 40.4 percent drop in comparison to 2019. 

A picture of the all new Toyota Vios GR-S

Of note, Toyota Philippines sold 25,290 Vios units in 2020

Despite that, Toyota still managed to get a 41.3 percent overall market share in the Philippines. During the ceremony, TMP President Mr. Okamoto said that:

We have proven ourselves that despite any challenge mankind can experience, we can successfully get through it as one team.  The next step is how we can accelerate forward and lead the market towards full recovery.  Let us remain adaptive and continue to stay ahead to provide mobility and produce happiness for all. 

Of course, Toyota also recognizes several of its dealerships that toiled to achieve this feat. Of note, the Toyota president himself, gave awards to several of these establishments.

For dealerships that achieved consistent excellence in customer service, these were awarded the President’s CS Cup of Excellence. Dealerships that received this award include Toyota Marilao, and Toyota Nueva Ecija.

>>> Related: Toyota PH aids premium taxi modernization program in Cebu

A picture of the front of Toyota Nueva Ecija

Toyota Nueva Ecija

Dealerships which achieved overall excellence in dealer operations received the President’s Award of Excellence. Establishments that won this include Toyota Tarlac in the small business division, Toyota Marilao, Bulacan, for the medium business division, and Toyota San Fernando, Pampanga for the large business division.

For more automotive industry news, the latest car reviews, and helpful car maintenance tips, keep it here on

Know more about Toyota


<p>Toyota leads the local automobile industry, distributed by Toyota Motor Philippines. It has a staggering total of 73 dealerships all over the country. It has 27 dealerships in Luzon, 15 in the Visayas, 11 in Mindanao, and 20 in Metro Manila, including Lexus Manila, Inc. for its service centers and sales distribution. TMP has the most extensive car lineup in the country, with its current range consisting of 20 vehicles in total. See the latest price list of Toyota vehicles in the Philippines here.</p>

Cesar G.B. Miguel

Cesar G.B. Miguel


Cesar is a graduate of AB English with previous experience working as a freelance writer for varied internet publications in-between his former stints in the Pharmaceutical Industry, and later as a First Aid Provider and Training Staff at the Iligan City Disaster Risk Reduction and Management Office.

Since childhood, Cesar has been keenly interested in cars. He has learned the ins and outs of these marvelous vehicles and is a competent amateur mechanic who is keen on sharing his knowledge.

Cesar is perceptive of car culture in general – not only in the Philippines but in global regard, as well. His knowledge ranges from the prevalent stories and trends among car enthusiasts around the world, to closely following the latest local and international developments in the automotive industry.

View more
Cash Value