Despite the hardships that the economy has been facing lately, Toyota Motor Philippines has managed to achieve its 19th consecutive triple crown. To be specific, the brand takes the top spot in overall sales for 2020, the number one spot in passenger car sales, and the top spot in commercial vehicle sales.
Apart from that, Toyota also stands as the number one brand in a total of nine market segments. In 2020, Toyota Motor Philippines managed to sell a total of 244,617 units. A 40.4 percent drop in comparison to 2019.
Of note, Toyota Philippines sold 25,290 Vios units in 2020
Despite that, Toyota still managed to get a 41.3 percent overall market share in the Philippines. During the ceremony, TMP President Mr. Okamoto said that:
We have proven ourselves that despite any challenge mankind can experience, we can successfully get through it as one team. The next step is how we can accelerate forward and lead the market towards full recovery. Let us remain adaptive and continue to stay ahead to provide mobility and produce happiness for all.
Of course, Toyota also recognizes several of its dealerships that toiled to achieve this feat. Of note, the Toyota president himself, gave awards to several of these establishments.
For dealerships that achieved consistent excellence in customer service, these were awarded the President’s CS Cup of Excellence. Dealerships that received this award include Toyota Marilao, and Toyota Nueva Ecija.
Toyota Nueva Ecija
Dealerships which achieved overall excellence in dealer operations received the President’s Award of Excellence. Establishments that won this include Toyota Tarlac in the small business division, Toyota Marilao, Bulacan, for the medium business division, and Toyota San Fernando, Pampanga for the large business division.
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Know more about Toyota
<p>Toyota leads the local automobile industry, distributed by Toyota Motor Philippines. It has a staggering total of 73 dealerships all over the country. It has 27 dealerships in Luzon, 15 in the Visayas, 11 in Mindanao, and 20 in Metro Manila, including Lexus Manila, Inc. for its service centers and sales distribution. TMP has the most extensive car lineup in the country, with its current range consisting of 20 vehicles in total. See the latest price list of Toyota vehicles in the Philippines here.</p>
Cesar G.B. Miguel