Mitsubishi PH turns over 95 Strada units to NIA 

Updated Nov 17, 2021 | Same topic: Automotive Industry Updates

The agency is going for a reliable workhorse. 

The National Irrigation Administration (NIA) works to ensure a stable water supply for the country’s farmers. Considering the areas its staff has to work in, the agency needs a rugged and capable workhorse that can withstand a variety of driving conditions.    

Turnover ceremony

MMPC and Citimotors representatives turned over the keys of 95 Strada units to the NIA  

That’s where Mitsubishi Motors Philippines Corporation (MMPC) comes in. The carmaker, through its dealer partner Citimotors, officially turned over 95 units of its Strada compact pickup procured by the NIA. This coincided with the agency’s 58th anniversary. 

The turnover ceremony was held at the NIA Complex in Quezon City, attended by representatives from MMPC and Citimotors as well as top officials of the NIA. These units will be used by NIA personnel to monitor and evaluate the agency’s ongoing projects and maintenance activities in the field.  

Strada units

The units will be used by the agency's personnel in conducting fieldwork

“The acquisition of new vehicles is part of the modernization program of NIA,” according to NIA Administrator Gen. Ricardo Visaya. “With our newly purchased trucks, we are confident that we will be able to achieve better efficiency and improve our service to the country.” 

As a service vehicle, the Strada has a ground clearance of 220mm, ideal for traversing unpaved provincial roads. It’s powered by a 2.4-liter MIVEC diesel engine with variable geometry turbo, packing plenty of torque while maintaining fuel efficiency even when accessing remote areas. 

2.4L MIVEC diesel engine

All Strada variants are powered by a 2.4-liter MIVEC Clean Diesel engine

“Mitsubishi Motors Philippines Corporation would like to congratulate the National Irrigation Administration for their 58th founding anniversary. It is an honor for our products to be selected as their official service vehicle for their field operations,” said Mitsubishi Philippines's First Vice President for Sales and Marketing Cecil Capacete. 

Citimotors Inc. AVP/Branch Head Ting Almendral gave assurances that the Strada units will perform well in the field. “Mitsubishi Motors – CT Motors is honored to have been awarded the fleet requirement of the National Irrigation Administration. Our partners can rest assured that our Mitsubishi Strada is a reliable pickup truck that can live up to their expectations.“ 

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Joseph Paolo Estabillo

Joseph Paolo Estabillo

Author

Joseph holds a degree in Journalism from the University of the Philippines Diliman and has been writing professionally since 1999. He has written episodes for CNN Philippines' motoring show Drive, and has worked on corporate projects for MG Philippines and Pilipinas Shell. Aside from being Philkotse.com’s Content Lead, he also writes content for numerous car dealerships in the U.S., spanning multiple brands such as Alfa Romeo, Chrysler, Dodge, Jeep, and Maserati, among others.

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