Mitsubishi PH turns over 95 Strada units to NIA

Updated Jul 06, 2021 | Same topic: Automotive Industry Updates

The agency is going for a reliable workhorse.

The National Irrigation Administration (NIA) works to ensure a stable water supply for the country’s farmers. Considering the areas its staff has to work in, the agency needs a rugged and capable workhorse that can withstand a variety of driving conditions.  

Turnover ceremony

MMPC and Citimotors representatives turned over the keys of 95 Strada units to the NIA

That’s where Mitsubishi Motors Philippines Corporation (MMPC) comes in. The carmaker, through its dealer partner Citimotors, officially turned over 95 units of its Strada compact pickup procured by the NIA. This coincided with the agency’s 58th anniversary.

The turnover ceremony was held at the NIA Complex in Quezon City, attended by representatives from MMPC and Citimotors as well as top officials of the NIA. These units will be used by NIA personnel to monitor and evaluate the agency’s ongoing projects and maintenance activities in the field.

Strada units

The units will be used by the agency's personnel in conducting fieldwork

“The acquisition of new vehicles is part of the modernization program of NIA,” according to NIA Administrator Gen. Ricardo Visaya. “With our newly purchased trucks, we are confident that we will be able to achieve better efficiency and improve our service to the country.”

As a service vehicle, the Strada has a ground clearance of 220mm, ideal for traversing unpaved provincial roads. It’s powered by a 2.4-liter MIVEC diesel engine with variable geometry turbo, packing plenty of torque while maintaining fuel efficiency even when accessing remote areas.

2.4L MIVEC diesel engine

All Strada variants are powered by a 2.4-liter MIVEC Clean Diesel engine

“Mitsubishi Motors Philippines Corporation would like to congratulate the National Irrigation Administration for their 58th founding anniversary. It is an honor for our products to be selected as their official service vehicle for their field operations,” said MMPC First Vice President for Sales and Marketing Cecil Capacete.

Citimotors Inc. AVP/Branch Head Ting Almendral gave assurances that the Strada units will perform well in the field. “Mitsubishi Motors – CT Motors is honored to have been awarded the fleet requirement of the National Irrigation Administration. Our partners can rest assured that our Mitsubishi Strada is a reliable pickup truck that can live up to their expectations.“

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Know more about Mitsubishi Strada 2021

Mitsubishi Strada

<p>The Mitsubishi Strada is one of the most successful and oldest pickup trucks in the Philippines, currently competing in the local midsize pickup truck category. In January 2019, the third-generation model of the truck acquired its rightful renovation. Some of the updates include a more muscular body sculpture and the Dynamic Shield exterior styling. Like the current models of the tri-diamond brand &ndash; the ASX, <a href="" title="Mitsubishi Xpander Philkotse Car Guide">Xpander</a>, <a href="" title="Mitsubishi Montero Sport Philkotse Car Guide">Montero Sport</a>, and the like &ndash; the Strada features the &quot;X&quot; fascia. It also comes with C-shaped chrome accents that trace the fog lamps and slim headlights.</p> <p>Its exterior showcases a sporty, athletic, and agile look giving an impression that it is ready&nbsp;to overcome any roads in the country, while the interior accentuates quality and soft-pad materials. The midsize pickup truck is offered in 4x4 or 4x2 variants. Disregarding its facelift, from its former 2.5-litre Common Rail Direct Injection 4D56 diesel engine, it is now powered by a 2.4-liter in-line four diesel with Variable Geometry Turbo and MIVEC 4N15 engine only. Thus, leaving the&nbsp;truck with a single powerplant option. It can generate torque power of 430 Nm, and 181 horsepower to the wheel through&nbsp;either&nbsp;a 6-speed automatic or 6-speed manual transmission.</p>

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Joseph Paolo Estabillo

Joseph Paolo Estabillo


Joseph has been a member of various car clubs since he got his driver's license in 2004 – old enough to remember riding in taxicabs with analog meters, but his fascination with cars goes way back. After nearly two decades of working in broadcast media, he shifted gears by coming on board as Philkotse’s first Filipino member and staff writer in 2017.

Apart from his role in Philkotse as Content Team Lead, Joseph has written episodes for Drive, which has been airing on CNN Philippines for five seasons running. He has also delivered content for various car dealerships based in the U.S., spanning multiple brands such as Alfa Romeo, Maserati, Jeep, Dodge, among others.

Keeping his hopes high and his revs low, he dreams about owning a Kei car when he retires. Hates slow parkers.

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