Mindanao Integrated Commercial Enterprises. Inc. (MICEI), Mitsubishi Motors Philippines’ authorized dealership in General Santos, South Cotabato, celebrated its 50th anniversary of service last September 15, 2020.
Despite the current challenges being experienced due to the pandemic, it did not stop MICEI from celebrating its milestone. MICEI remains optimistic and driven to serve its customers.
The Mindanao Integrated Commercial Enterprises, Inc. (MICEI) in General Santos
Mitsubishi started its operations in the country in 1964 as the Philippines Automotive Manufacturing Corporation (PAMCOR). The name was later officially changed to Mitsubishi Motors Philippines Corporation (MMPC) in 1996.
This makes MICEI one of the longest-running Mitsubishi dealerships in the country. For 50 years, MICEI has promoted the Mitsubishi Motors brand in South Cotabato with the utmost professionalism and genuine care for its customers.
MICEI said that it is further improving its long run by quickly adapting to the ever-evolving demand in the market. One of the most recent innovations MICEI is exploring is the use of solar panels as the source of power for its facility.
MMPC also achieved a milestone last July by producing the 200,000th L300 unit
>>> Related: L300 is the top-selling Mitsubishi in August with 699 units sold
In his message, Mr. Mitsuhiro Oshikiri, MMPC President and CEO, congratulated MICEI on their golden anniversary and said, “MMPC congratulates Mindanao Integrated Commercial Enterprise for the commendable feat that they achieved.”
“We are very thankful to be partners with such a strong organization. To reach 50 years of operation and still sustain the same level of enthusiasm to service the people of General Santos City is truly inspiring. We look forward to more years of fruitful partnership with MICEI,” Oshikiri concluded.
Mitsubishi Motors Philippines Corporation (MMPC) currently has 58 dealerships across the nation. As part of the new normal, MMPC has implemented safety protocols to ensure the safety and well-being of both its valued customers and employees.
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Know more about Mitsubishi L300 2024
The current Mitsubishi L300 2024 by Japanese automaker Mitsubishi is based on the L300 Versa Van. While the latter was more of a family carrier, Mitsubishi has since marketed the L300 FB mainly as a commercial vehicle (CV). In the Philippines market, the L300 FB uses a Euro 4 compliant 2.2-liter 4N14 diesel power plant. At most, this mill can make up to 98 horsepower and 200 Nm of torque. Power is sent to the rear via a five-speed manual transmission.
When it comes to dimensions, the L300 spans 4,440 mm in length, 1,695 mm in width, and 1,915 mm. Also, it gets a wheelbase and ground clearance rated at 2,350 mm and 195 mm, respectively. This Mitsubishi CV is competing in the local market against the likes of Kia K2500, Isuzu Traviz, and Hyundai H-100.
>>> New and used Mitsubishi L300 2024 for sale in the Philippines
Mitsubishi L300 Launch
Mitsubishi Motors Philippines Corporation (MMPC) officially launched the refreshed L300 model in 2019. It now has better visibility, and more ground clearance, as well as a new bumper and grille.
Primarily, the Mitsubishi-made L300 is used as a commercial vehicle. Its leaf springs enable it to carry up to a ton of cargo, and it can also be configured as a refrigerated delivery truck, and a flat-bed truck, among others.
Mitsubishi L300 Exterior
On the outside, the refreshed Mitsubishi L300 for the Philippines market largely retains its boxy shape. Up front, it is equipped with box-shaped multi-reflector halogen headlamps, and halogen fog lamps. The FB body features a black-colored step for ease of entry, rectangular rear taillights, and dual rear doors. Lastly, the L300 rides on a set of 14-inch steel wheels.
Mitsubishi L300 Interior
Most of the interior pieces of the Philippines-spec L300 2024 are made out of plastic. It also has fabric seats, a steering wheel made out of polypropylene, and a manual air-conditioning system. For the driver, the said model provides a turn-key ignition system, a manual adjustable driver's seat with height adjustment, and an analog gauge cluster.
For the FB type L300, up to seven occupants can fit inside. The rear passenger section also comes with rear AC vents.
Technology & Safety Features
As a commercial vehicle, the Mitsubishi L300 for the Philippines market is spartan. It does get a radio tuner, that's linked to two speakers, and sufficient storage room in its front cabin.
For safety, the Mitsubishi-made commercial vehicle gets front-impact beams, side-impact beams, and seatbelts.
Platform & Chassis
The Mitsubishi L300 Philippines can either come as a four-door van or as a three-door van. For the three-seater variant, it has a length of 4,260mm, a width of 1,695mm, a height of 1,895mm, and a ground clearance of 195mm. It also has a wheelbase length of 2,350mm and a curb weight of 1,260mm.
In terms of layout, the L300 is a front-engine, rear-wheel-drive vehicle. It uses an independent wishbone-type front suspension, and leaf springs for the rear. Braking is handled by a front disc brake and a rear drum brake. For its handbrakes, it uses a manual, hand-operated type.
Mitsubishi L300 Engine & Drivetrain
The Philippine-spec Mitsubishi L300 2024 uses a Euro 4 compliant 2.2-liter inline-4 DOHC diesel engine with a turbocharged intercooler system. This engine can produce up to 98 horsepower and 200 Nm of torque. The said engine is then paired to a five-speed manual gearbox, which sends power to the rear wheels.
Mitsubishi L300 2024 Price List
| Variants | Price |
|---|---|
| Mitsubishi L300 Cab & Chassis | ₱825,000 |
| Mitsubishi L300 Aluminum No AC | ₱899,000 |
| Mitsubishi L300 with FB Body No AC | ₱936,000 |
| Mitsubishi L300 Aluminum Single AC | ₱944,000 |
| Mitsubishi L300 with FB Body Single AC | ₱981,000 |
| Mitsubishi L300 with FB Body Dual AC | ₱998,000 |
Mitsubishi L300 Pros & Cons
Pros
- Spacious interior
- Cost-effective maintenance
- Good fuel economy
Cons
- Not a lot of options offered
- No significant features
- Basic interior layout
Mitsubishi L300 FAQs
1. Is the Mitsubishi L300 reliable?
Absolutely yes. The Mitsubishi L300 may not have a standing-out appearance but it has good performance, long durability, and fuel economy. It’s an ideal choice both for business and family use.
2. What is the engine of the L300?
The Mitsubishi L300 owns a Euro 4 compliant 2.2-liter 4N14 diesel power plant which can generate up to 98 horsepower and 200 Nm of torque.
3. How much is the Mitsubishi L300?
The Mitsubishi L300 price ranges from ₱825,000 to ₱998,000 in the Philipine market.
4. Is the L300 good for business?
Yes, it is the top choice for small businesses since the Mitsubishi L300 has seat capacity of up to 14 passengers but its price is cheap. Its fuel economy is also very impressive. In terms of economy, the L300 is really ideal.
5. Does the L300 have automatic transmission?
No, the Mitsubishi L30 is not equipped with automatic transmission. Instead, it has a five-speed manual transmission.
₱ 813,000
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