Mercedes-Benz PH finds a new home in BGC

Jul 13, 2020 | Same topic: Automotive Industry Updates
The German luxury brand aims to provide a more digital showroom experience.

Mercedes-Benz Philippines officially opened its first state-of-the-art showroom called the MAR2020. This was made possible through its partner dealer, CATS Motors, Inc. The showroom is located in Bonifacio Global City.

The MAR2020 is a new and stylish concept that stands for Markenauftritt Retail, which translates to Brand Appearance Retail. With this, Mercedes-Benz PH will be able to provide a more enhanced, more digital, and a better showroom experience to customers.

Mercedes-Benz PH's new showroom

Have a next-level showroom experience with its BGC showroom

Inside, various key elements have been added such as ingenious lighting system for a better emphasis on its vehicles, a bar area for a more casual and convenient discussion, and the integration of digital and analog forms of communications.

The state-of-the-art MAR2020 showroom is measured at 554 square meters. It hosts a new contemporary architecture both outdoors and indoors, which helps exhibit a luxurious appeal to visitors.

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Lounge area of the new showroom

It gets a Star treatment that provides a digital showroom vibe

To further enhance the showroom experience, a customer receives comprehensive care and the presence of Star Assistant as a host, and the “first face” of the brand ensures a very welcoming atmosphere at the reception.

Mercedes-Benz hopes that its new state-of-the-art MAR2020 showroom shows customers its ambition to provide new and better standards in showroom experiences not only locally but also across the globe.

Mercedes-Benz vehicles in the new showroom

Bless your eyes with the German automaker's luxury cars

It is located at the corner of 5th Avenue and 24th Avenue, Bonifacio Global City, Taguig. The new Mercedes-Benz BGC will serve as a focal point of interest for all Mercedes-Benz customers in the central National Capital Region (NCR) and neighboring cities.

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Bar area of the new showroom

You might as well take a seat and enjoy a cup of Mercedes coffee

With the growing effects of the COVID-19 in the country, Mercedes-Benz Philippines is strictly implementing strict safety protocols in its offices, showrooms, and service centers. This is part of its commitment to prioritize the health and welfare of its clients, employees, and guests.

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Author

Rex Sanchez

Rex found his passion for cars at a young age. He loves anything with an engine – which includes cars and planes. Right now, he is pleased to impart that passion for cars to a professional level under Philkotse.