Mercedes-Benz PH finds a new home in BGC

Updated Jul 13, 2020 | Same topic: Automotive Industry Updates

The German luxury brand aims to provide a more digital showroom experience.

Mercedes-Benz Philippines officially opened its first state-of-the-art showroom called the MAR2020. This was made possible through its partner dealer, CATS Motors, Inc. The showroom is located in Bonifacio Global City.

The MAR2020 is a new and stylish concept that stands for Markenauftritt Retail, which translates to Brand Appearance Retail. With this, Mercedes-Benz PH will be able to provide a more enhanced, more digital, and a better showroom experience to customers.

Mercedes-Benz PH's new showroom

Have a next-level showroom experience with its BGC showroom

Inside, various key elements have been added such as ingenious lighting system for a better emphasis on its vehicles, a bar area for a more casual and convenient discussion, and the integration of digital and analog forms of communications.

The state-of-the-art MAR2020 showroom is measured at 554 square meters. It hosts a new contemporary architecture both outdoors and indoors, which helps exhibit a luxurious appeal to visitors.

>>> Related: Mercedes-Benz PH debuts A180 AMG Line with P2.79M price tag

Lounge area of the new showroom

It gets a Star treatment that provides a digital showroom vibe

To further enhance the showroom experience, a customer receives comprehensive care and the presence of Star Assistant as a host, and the “first face” of the brand ensures a very welcoming atmosphere at the reception.

Mercedes-Benz hopes that its new state-of-the-art MAR2020 showroom shows customers its ambition to provide new and better standards in showroom experiences not only locally but also across the globe.

Mercedes-Benz vehicles in the new showroom

Bless your eyes with the German automaker's luxury cars

It is located at the corner of 5th Avenue and 24th Avenue, Bonifacio Global City, Taguig. The new Mercedes-Benz BGC will serve as a focal point of interest for all Mercedes-Benz customers in the central National Capital Region (NCR) and neighboring cities.

>>> Related: Here’s a list of amazing car promos and discounts available this month

Bar area of the new showroom

You might as well take a seat and enjoy a cup of Mercedes coffee

With the growing effects of the COVID-19 in the country, Mercedes-Benz Philippines is strictly implementing strict safety protocols in its offices, showrooms, and service centers. This is part of its commitment to prioritize the health and welfare of its clients, employees, and guests.

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Know more about Mercedes-Benz


<p>Auto Nation Group, Inc. was established in 2014 to solely manage the importation and distribution of Mercedes-Benz vehicles in the Philippines. The company is also responsible for marketing and strengthening the German brand&rsquo;s positioning in the local automotive landscape as one of the largest upscale vehicle brands in the country.</p>

Rex Sanchez

Rex Sanchez


Rex started off his career in the aviation industry before entering Philkotse as a staff writer. Two things excite him the most: first is staying up to speed with the latest news in the industry that uses engines as their heart and soul. The second is imparting them in a well-detailed manner. His passion for anything with wheels started when he was young – from Tamiyas to family-friendly sedans, and anything in between.

Someday, Rex only wishes to drive on random highways with friends in a third-gen Mitsubishi Delica with aftermarket sunroofs, if he couldn’t get the Starwagon Super Exceed edition.

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