Jaguar Land Rover partners with NVIDIA for AI-powered driving tech

Updated Feb 17, 2022 | Same topic: Automotive Industry Updates

A long-term partnership to innovate in-car tech systems.

Artificial intelligence (AI) software system is inevitably the future of the automotive industry as many car brands such as Honda are starting to develop it. This system aims to enhance the driving experience of car owners by limiting road accidents, delivering sustainable benefits, enhancing connectivity, providing autonomous driving, among others.

Nvidia CEO Jensen Huang with Jaguar Land Rover CEO Thierry Bolloré

Nvidia CEO Jensen Huang (left), Jaguar Land Rover CEO Thierry Bolloré (right)

For Jaguar Land Rover, the British car company tapped NVIDIA to develop next-generation automated driving systems, as well as AI-enabled services. NVIDIA is a tech company that has a reputable name in the technology market, particularly in the PC gaming world, with its high-performing computer systems.

“Jaguar Land Rover will become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse,” said Jaguar Land Rover CEO Thierry Bolloré.

The collaboration seeks to build Jaguar and Land Rover vehicles with the NVIDIA DRIVE software-defined platform. Some of the features will include a wide array of active safety bits, automated driving, parking systems, and driver assistance systems.

Land Rover Ranger Rover with Jaguar I-Pace

2025 is an exciting year for the British car brand

Luxury vehicles designed by the concerned car brands such as the Land Rover Range Rover and Jaguar I-Pace are expected to feature the NVIDIA DRIVE software-defined platform. This is a fitting direction especially for Jaguar as the company announced that it will offer an all-electric lineup by 2025.

And by 2039, Jaguar Land Rover aims to achieve net-zero carbon emissions across its supply chain, products, and operations. The partnership with NVIDIA is one of the early steps the British car company is taking to achieve that sustainable goal.

“Next-generation cars will transform automotive into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles,” said NVIDIA founder and CEO Jensen Huang.

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Know more about Land Rover Range Rover 2024

Land Rover Range Rover

The 2023 Land Rover Range Rover is a luxury SUV. Depending on the variant, it can seat up to five, or seven. It also assumes an all-wheel-drive, front-engine layout.  

In the Philippine market, the said model has a total of five different trims. There’s the entry-level Range Rover HSE P44e, the HSE D300, HSE D350, LWB Autobiography D350, and the LWB Autobiography P530. Prices for the range from Php 15,990,000 to Php 21,390,000. 

Size-wise, the largest Range Rover is 5,252mm long, 2,048mm wide, and 1,870 mm in height. Depending on the trim, they have a ground clearance ranging from 219mm to 294mm.  

The engine options for the 2023 Land Rover Range Rover includes a 3.0-liter twin-turbo diesel mill in two states of tune. They can either produce 300 horsepower or 350 horsepower. There’s also a 4.4-liter twin-turbo V8 gasoline making 530 horsepower. Lastly, there’s a new 3.0-liter inline-6 hybrid version that can churn out a combined output of 440 horsepower. 

All Range Rover variants use an eight-speed automatic gearbox, and all come with all-wheel-drive.  

Locally, the 2023 Land Rover Range Rover competes against the likes of the BMW X6, Lexus LX, Mercedes-Benz G Class, Mercedes-Benz GLS Class, etc. 

₱ 15,990,000 - ₱ 21,390,000

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Rex Sanchez

Rex Sanchez

Author

Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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