Hyundai has been participating in various films to champion its models, from the Tucson in the 2010 Walking Dead series to the all-electric Ioniq models in the upcoming “Spider-Man: Across the Spider-Verse.”
Hyundai Ioniq 5
In partnership with Sony Pictures, the Hyundai Ioniq 5 and Ioniq 6 will appear in the new movie, which opens in cinemas worldwide starting in June. Both models are underpinned by the brand’s Electric Global Modular Platform (E-GMP), with the Ioniq 6 being the larger model of the Ioniq line.
Hyundai will also bring the Prophecy concept and its hydrogen-powered truck to action. The former will be seen flying in the Spider-Verse, showcasing its streamlined and futuristic styling. Meanwhile, the hydrogen-powered truck is one of the brand’s initiatives to achieve carbon neutrality.
Hyundai Ioniq 6
Other Hyundai products audiences can expect to see include advanced air mobility (AAM), purpose-built vehicles (PBV), and self-driving robotaxi.
The award-winning streamlined design of the Ioniq 6 is entering the Spider-Verse
“Through our partnership, we aim to present our future mobility vision with entertainment content that younger generations love,” said Hyundai Motor Company Senior Vice President and Global Chief Marketing Officer Sungwon Lee. “This campaign will be welcomed by customers and we hope to build a positive momentum for the Hyundai brand.”
“During our long-standing relationship with Hyundai, their team continues to create impressive campaigns that capture the very essence of the brand. Utilizing music from the film’s soundtrack, Hyundai has created a stylish and cutting-edge marketing campaign that perfectly aligns their innovative products with one of the most iconic superhero characters,” said Jeffrey Godsick, EVP and Global Partnerships & Brand Management, Sony Pictures Entertainment.
Hyundai Prophecy Concept
As mentioned earlier, Hyundai is hands-on in bringing its cars to different film sets. One of the latest campaigns was at Uncharted (2022), where the Tucson Beast concept was introduced. To jog one’s memories, the latter is a more rugged version of the Korean brand’s crossover and it is equipped with off-road-oriented parts such as a snorkel, a roof rack, and bolt-on fenders, among others.
See more from your favorite automakers at Philkotse.com.
Know more about Hyundai
In the local market, Hyundai Motor Philippines Inc., under the leadership of Lee Dong-Wook now sells Hyundai models locally as of 2022.
The brand’s lineup consists of the new crossovers which includes the Tucson, Santa Fe, and Creta. Under the MPV category, the Korean marque then has the new Staria model. The most affordable model in the local Hyundai lineup is the Creta's GL variant, which is priced at Php 998,000. The most expensive meanwhile is the Santa Fe, which retails at Php 2,420,000.
Of note, Philkotse makes sure to update its Hyundai car price list as needed. It also provides an up-to-date list of car promos for the said brand, as well as a list of Hyundai dealerships around the country.
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