Honda Cars PH new president promises to bring e:HEV hybrid cars

Updated Mar 29, 2023 | Same topic: Automotive Industry Updates

She is the company’s first lady president.

Honda Cars Philippines, Inc. (HCPI) introduced Miss Rie Miyake as its new president, succeeding Mr. Masahiko Nakamura.

Honda Philippines new president

Honda has a new chief in the Philippines

Miyake is taking the leadership post of HCPI with a long list of experience with Honda including handling overseas markets in regions like North and South America, as well as various management posts at the Honda Motor Co. Ltd. Headquarters in Japan. Her most recent role was managing the Export Planning Department of Honda’s global automobile business.

“As we embark on this fresh journey, I want to assure you – the times may have changed so much, but Honda’s commitment as the power of dreams has only grown through the years,” said Miyake.

As the new president of HCPI, Miyake promised to deliver new technologies to Filipinos including the brand’s e:HEV hybrid vehicles. While no details have been disclosed, one possible model that might get a local launch under the leadership of the new HCPI chief is the Honda Civic e:HEV.

Honda Civic front view

Honda Civic e:HEV

The Honda Civic e:HEV is powered by a 2.0-liter naturally-aspirated engine paired with two electric motors and a lithium-ion battery. Honda claims that this powertrain can return 25 km/l.

Other models in the local lineup that could receive the e:HEV system is the Honda City and HR-V. Note that these two models, along with the Civic e:HEV could be sourced from Thailand.

New Honda Cars Philippines Inc President Rie MiyakeFrom left to right: Masahiko Nakamura, Rie Miyake

As for the outgoing president, Nakamura will assume a new post in Honda Cars Korea starting April 1, 2023. The turnover ceremony was held at the Crimson Hotel, Alabang on March 28.

“Thank you very much for your continued support to HCPI. The past three years have been challenging, but we also learned so many things. What I will remember more is how we all worked together and came out better than before,” said Nakamura.

Get the latest industry updates at

Know more about Honda


Honda Cars Philippines, Inc. (HCPI) has a total of 10 passenger cars with no commercial vehicle offerings for the local market.

Starting at Php 658,000 the most affordable Honda model in the Philippines is the Honda Brio, while the CR-V is the most expensive model at Php 2,290,000. The current lineup consists of four body types including crossover/SUV, sedan, hatchback, and MPV. Crossover/SUV includes Honda CR-V and Honda HR-V. As for the sedan models, HCPI offers the Honda City and Honda Civic. Moving to hatchbacks, there's the Honda Brio and Honda City Hatchback. Last but not the least is the Honda BR-V is classed as an MPV. 

At, we provide you with the most up-to-date Honda Cars Philippines price list, along with promotions from all dealers, the best monthly installment program, prepaid, and cash discount on the Philippine market.

For more information about the Honda Cars Philippines price list 2023, we listed down the details below.

Rex Sanchez

Rex Sanchez


Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.


View more