Genchi Genbutsu: Toyota’s Global 5 Continent Drive takes on Philippine roads

Nov 29, 2019 | Same topic: Highlights of the week
TMC brings real-world testing research to new heights with the Philippine leg of the Global 5 Continent Drive. Read on to know how Toyota test their best-selling cars.

In line with Toyota Motor Corporation’s corporate philosophy of Genchi Genbutsu or “Go and See for Yourself”, Toyota has formulated an ingenious project for its corporate employees called the Global 5 Continents Drive project.

An initiative of Toyota Gazoo Racing in the belief that “On the road, we learn to make ever-better cars”, Toyota decided to put this axiom to the test with this very project and have done so since 2014.

The culmination of this more than 5-year project will be at the 2020 Tokyo Olympic Games and Paralympic Games.


Toyota Motor Corporation knows that it is through real-world testing that they can learn more

With the Motto: “Roads build people, and people build cars” Toyota Motor Corporation (TMC) hopes to further understand global road conditions by putting Toyota cars to the test not just in controlled environments but on actual roads driven by actual people.

For the past 5 years since its inception they’ve traveled across the different continents from Australia, North and Latin America, Europe, Africa and beyond with the final leg in Asia kicking off early this year in the Middle-East.


The locally assembled Toyota Vios flexes its muscles on our roads

Throughout last November, 27 Toyota engineers and technical experts from TMC, their Philippine affiliate Toyota Motor Philippines (TMP), Toyota Daihatsu Engineering and Manufacturing (TDEM), and Toyota Motor Asia Pacific (TMAP) joined forces at an event kicked off on November 19 at the TMP Santa Rosa, Laguna Plant to start off the arduous yet educational event using Toyota vehicles.

The 9-vehicle convoy composed of Toyota’s renowned and Philippine-assembled Toyota Vios and Innova as well as the Hilux, Corolla Altis Hybrid, Fortuner, RAV4 and the Rush.


Toyota made a full circuit of roads in Luzon

They traversed the Grid-locked streets of Metro Manila, to the outskirts of Bulacan, heading over to the plains of Tarlac and the sea-side of La Union before heading up the winding Roads of Baguio all the way back to scenic Pangasinan and down to the rural roads of Nueva Ecija, Pampanga and Zambales before completing the loop back to Metro Manila.


TMP President Satoru Suzuki and the TMP team welcomes the TMC delegates 

TMP President Satoru Suzuki says:

“Toyota Motor Philippines is honored to be a part of the historic 5 Continents Drive, with our very own Team Members guiding the group as local experts. They will help the 5 Continents Drive team understand not only the local road conditions, but also the country’s transportation situation, and culture,”

he added that:

“This immersion project serves as an opportunity for the world to witness the Filipinos’ unique way of life and how cars are helping them go through their daily lives,”

The participants were fully briefed with Philippine car culture and taught local road rules and regulations as our local roads can be quite a shock to the uninitiated. They were mostly informed about how the Toyota Hiace has changed the landscape of Philippine public transportation as it is the most commonly used model for the ubiquitous UV Express services.


The cars underwent real-world driving conditions

It is noteworthy that the Toyota Hiace 2019 officially made its global debut in the Philippines as apart from Japan we sell the most number of Hiace vehicles than anywhere in the world.

For more Toyota updates, visit TMP’s official website at and follow the official social media pages at ToyotaMotorPhilippines (Facebook and Instagram) and @ToyotaMotorPH (Twitter).


The participants were fully briefed with Philippine car culture

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