Ford Philippines sprung some major surprises last year, with new model releases for the market despite the pandemic. By the close of 2020, it’s already beginning to reap the rewards stemming from its bold move.
2021 Ford Territory Review: Say hello to the baby Explorer | Philkotse Philippines
Robust sales of its Territory crossover and Ranger pickup series reinforced Ford’s standing in their respective categories. After the departure of the Escape left a gap in Ford’s local compact crossover offering, the carmaker re-entered the segment with the Territory, aimed at young professionals and starter families.
The Territory’s combination of contemporary styling, performance, and numerous tech features led it to achieve full-year sales of 1,925 units, translating to a 33 percent market share within five months of its August launch.
A 10-inch touchscreen, wireless charging, a 360-degree camera, and the autonomous emergency braking are just some of the available equipment aboard the Territory, powered by a 1.5L EcoBoost engine.
The Territory crossover was favorably received by customers
Meanwhile, sales of the Ranger pickup’s 4x4 variants reached 5,093 units, accounting for 52 percent of a total 9,767 Rangers leaving showrooms in 2020. This is equivalent to a 24-percent market share, placing the Ranger among the best-selling pickups of 2020.
Ford launched the new Ranger FX4’s 4x4 variant in the local market last year, joining the XLS and Wildtrak as options for customers looking for a capable pickup that they can use as both a workhorse and lifestyle vehicle that can take on a range of terrains.
- Why the Ford Territory is perfect as your first SUV
- List of all Ford SUVs in the Philippines: Price list with Brief review
Ford strengthened the Ranger's place among the country's top-selling pickups
Other models that have contributed to the expansion of the Ford Philippines domestic lineup include the Trend and Sport variants of the Everest midsize SUV, as well as the F-150 full-size pickup.
Buoyed by an uptick in consumer demand for vehicles, Ford posted fourth quarter sales of 5,411 units or an increase of 36 percent from the previous quarter. December sales outperformed the November quota by 30 percent, leading Ford to achieve full-year retail figures of 14,775 vehicles sold.
Ford Philippines managing director PK Umashankar expressed his appreciation for the public’s reception. “We thank our customers for their trust in the Ford brand amid a challenging year brought about by the pandemic. The continued demand for Ford vehicles in the country further drives us to bring segment-leading vehicles that are relevant to the needs of the Filipino driving public, now and in the future.”
We’ll get you sold on more industry updates at Philkotse.com.
Know more about Ford Territory
The Ford Territory is Ford Philippines' latest addition to the local lineup. The Philippine market is the pioneer to receive the brand-new crossover in the Blue Oval's International Market Group (IMG) among a group of about 100 different markets. The all-new Ford Territory model is an outcome of Ford and automaker JMC partnership. For the American carmaker's local lineup, the new crossover will arrive from China and will be situated just above the Ford EcoSport. With that being said, the Ford Territory will go against the types of other compact crossovers in its respective class. The Philippine-spec Ford Territory comes in two variants and will feature a combination of a CVT and a 1.5-liter turbocharged EcoBoost gasoline engine. The Ford Territory is also equipped with several premium features such as a panoramic moonroof, 360-degree-view camera, automatic parking, and a ventilated and powered front seats, among many others.
Joseph Paolo Estabillo