[PIMS 2018 - Part 8] Honda: All star cars of the show

Updated Oct 19, 2020 | Same topic: 2018 Philippine International Motor Show

The Honda pavilion at this year's PIMS is teeming.

A favorite of car enthusiasts and tuners alike, Honda has been hitting home-runs of late, with the release of the diesel CR-V and affordable MPV models such as the Mobilio and the BR-V.

The Honda pavilion at the 2018 Philippine International Motor Show (PIMS) had a special surprise, hinting at what the company has been secretly at work.

"Here at Honda, our dream has always been to combine the joy of mobility to our customers,” said Honda Cars Philippines Inc. President and General Manager Noriyuki Takakura. “This allows us to create models that cater to their needs...we at Honda look ahead with the promise to deliver innovative products that enrich our customers' joy."

Mr. Takakura proceeded to enumerate the models that have contributed to Honda’s recent successes in the Philippine market, the very same ones that adorn their exhibit, starting with the City which he says is their best-selling model to date.

honda brv at pims 2018

The Philippine-made BR-V will be available to Honda dealerships starting November 2018

The PH-made BR-V to hit dealerships this November

As Honda’s first affordable SUV, the BR-V follows the City in terms of units sold, some 11,000 since the former was launched in 2016. Since that time, the BR-V has been honoured with several awards, including the 2017 Best Compact Crossover 2WD from the Car Awards Group, Inc. But according to Takakura, there is even bigger cause for celebration where the BR-V is concerned.

“The Honda BR-V will now be produced in our Santa Rosa, Laguna plant,” he announced. “The Philippine-made BR-V will be available to Honda dealerships starting November 2018. Thus, our customers can enjoy the same exact BR-V sold all over the world with no waiting time."

On display CR-V equipped with Honda Sensing technology

The diesel CR-V was also on center stage, selling over 3,000 units to date and reaping automotive honors as well on the strength of its interior space, power, fuel efficiency and ride comfort. Takakura called attention to the fact that the latest Honda CR-V on display was equipped with Honda Sensing technology, a suite of advanced driver aids designed to reduce the likelihood of collisions and accidents, by making drivers aware of potential blind spots as the vehicle is in motion.

Honda Sensing interactive demo

Honda Sensing interactive demo

Honda CR-V at PIMS 2018

The CR-V on display was equipped with Honda Sensing technology

“To experience Honda Sensing technology today, we invite you to visit our interactive safety zone...here you will experience how these features alert the driver to things he might ordinarily miss while driving," he said.

Four-wheeled fantasy Civic Type R

One four-wheeled fantasy of Filipino car nuts is the Honda Civic Type R, a thoroughly aggressive-looking rendition of the already sporty Civic road car. Once thought of as a pipe dream, the car managed to finally arrived on Philippine shores, where it was sold out within 48 hours of launch.

honda civic type r at pims 2018

honda civic type r rear view at pims 2018

One four-wheeled fantasy of Filipino car nuts is the Civic Type R

“Demand for the model increased,” Takakura said smiling. “But while we announced in July this year we are bringing in a second batch of the Type R, we are pleased to share with you that all 100 units have been already sold out and are being delivered soon to their owners.”

>>> Read also: Launch of special edition models of the Honda CR-V, Civic & Mobilio in PH

Honda’s Small RS Concept - Highlight of the Honda pavilion

He then mentions Honda’s racing lineage, represented by the RS lineup (composed of the Jazz, Mobilio, HR-V and Civic) in the Honda stable.

Honda Small RS Concept at PIMS 2018

The Honda Small RS Concept at the show

Sporty doesn’t have to depend on size, especially when automotive technology has already advanced to the point where performance can be squeezed out of even compact vehicles. This led to the highlight of the Honda pavilion: the unveiling of Honda’s Small RS Concept, which debuted at the Indonesia International Motor Show last April.

>>> Latest updates on upcoming Honda cars can be found in our Complete guide to the Honda Philippines' local lineup

“This Honda Small RS Concept is the implementation of our endless innovation defining Honda's sporty spirit, especially in our small car lineup,” Takakura declared.  

Indeed, Honda’s view of the future is testament to its belief in the power of dreams.

HCPI president and general manager Noriyuki Takakura stands next to the Honda Small RS Concept

HCPI President and General Manager Noriyuki Takakura stands next to the Honda Small RS Concept

To explore more cars and concepts on display from other auto giants such as Toyota, Mitsubishi, Mazda, Nissan, Suzuki, BMW and more, refer to our 2018 Philippine International Motor Show page.

Know more about Honda

Honda

<p>Car enthusiasts in the country are lucky to have a wide variety of Honda passenger cars, MPV, SUV, and vans offered by the HCPI. Some of the most popular Honda models are the Honda Civic, Honda City, Honda Jazz, Honda Accord, Honda CRV, Honda BRV, and Honda Odyssey. You can visit Philkotse.com to know more about Honda models, available promos, as well as the latest news, reviews, updaters specs, and other information on the website.</p>

Joseph Paolo Estabillo

Joseph Paolo Estabillo

Author

Joseph has been a member of various car clubs since he got his driver's license in 2004 – old enough to remember riding in taxicabs with analog meters, but his fascination with cars goes way back. After nearly two decades of working in broadcast media, he shifted gears by coming on board as Philkotse’s first Filipino member and staff writer in 2017.

Apart from his role in Philkotse as Content Team Lead, Joseph has written episodes for Drive, which has been airing on CNN Philippines for five seasons running. He has also delivered content for various car dealerships based in the U.S., spanning multiple brands such as Alfa Romeo, Maserati, Jeep, Dodge, among others.

Keeping his hopes high and his revs low, he dreams about owning a Kei car when he retires. Hates slow parkers.

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