HARI to bring the philosophy of innovation

Hyundai PH held its very first Hyundai Innovation Congress to support a robust innovation culture in the country

It is clearly seen that current automotive industry is vastly immersed in a culture of digitalization and innovation. Almost every car makers in the world is putting forward its own version of electric automobile, an autonomous car, or at the very least, a connect vehicle. In our own market, Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai vehicles in the Philippines, is well aware of this reality and has thus proposed to face it head-on. Through an event dubbed the Hyundai Innovation Congress (ICON), HARI brings together industry officials and though leaders from private business and multilateral organization in an effort to generate a new culture of innovation in the country.

With a theme, “Harnessing Accessible and Responsive Innovation”, the first ever ICON proved Hyundai’s commitment on bringing the philosophy of innovation for humanity closer to the hearts, homes, and business of the Filipino. The event took place on March 30, 2017 at the Amorsolo and Hidalgo Halls of the World Trade Center.

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The first ever ICON proved Hyundai’s commitment on bringing the philosophy of innovation for humanity closer to Filipinos

ICON engages experts from the automotive industry in a dialogue that would spark the creation of do-able measures to drive the culture of innovation across businesses and industries. Topics include: disruptive transformations, the impacts of the digital revolution, global trends that affect consumer behavior, and the importance of sustainability in the context of long-term competitiveness.

At the forum, Donald Lim, CEO of Dentsu Aegis Network Philippines, considered one of the founding fathers of digital marketing in the Philippines, was scheduled to talk about an exhaustive discussion on digital transformations and how they change the global business landscape.

This was be immediately followed by the speech of Executive Strategic Planning Director Pamela Garcia of J. Walter Thompson Philippines on global trends and creating new frontiers in customer centricity.

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Along with aforementioned talks, ICON had also freshly brewed coffee and topics ranging from “Advancing Innovation for Business and Biodiversity in the ASEAN” by Atty. Roberto Oliva, Executive Director of the ASEAN Centre for Biodiversity to “Disruptive Transformation in the Automotive Industry: The Hyundai Story” by Kuen-Young Lee, HMC Brand Strategy Team.

ICON was a way for the automotive industry to stop and think of where it is headed and how it will face the difficulties that lay ahead, especially in these ever-changing times. Hyundai PH retained its position as the leading automotive distributors in the Philippines, with less than two decades into its operation. With ICON, the company proved that it has not let go of that ranking up to the present.

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HARI President and CEO Ma. Fe Perez-Agudo further claimed, “The Hyundai Innovation Congress is designed to be a regular platform to spark dialogue, challenge the status quo, and come up with smart, relevant, and do-able measures that will guide business strategies in the years to come. It is a call for all sectors to embrace innovation—our winning chip in the face of the I.T. Revolution.”

With this Hyundai’s trailblazing endeavor, the automotive industry should be well on its way to facing the future.