Toyota PH makes logistics more efficient with new digital system

Updated Jan 17, 2023 | Same topic: Automotive Industry Updates

The system is introduced in partnership with Mida Food.

Toyota Motor Philippines (TMP) is the leading car company in the Philippines. Despite the remarkable status, the company continues to innovate mobility through Toyota Mobility Solutions Philippines, Inc. (TMSPH), TMP's wholly-owned subsidiary that provides mobility solutions.

Toyota PH with Mira Foods

Toyota innovates mobility with the new Logistics Platform

The latest effort of TMSPH is the introduction of its Logistics Platform, a digital platform that provides real-time delivery status tracking for the daily management of a business. Mida Food Distributors Inc. (Mida Food), a seafood importer, distributor, and processor in the country, is the first to use the new system.

Thanks to the Logistics Platform, Mida Food can address limitations in its delivery operations such as difficulty in route planning due to various client restrictions, challenges with truck capacity, and lack of visibility in delivery status.

Moreover, the platform generates the ideal route and loading plan that easily integrates the variable delivery conditions. Drivers are also equipped with a mobile application for real-time updates on the delivery status to Mida Food.

Toyota PH with Mida Food

Enrique Miguel Valles, Mida Food President/COO

TMP recalled the number of tests TMSPH conducted with Mida Food to improve the system – from order taking to warehouse operation, and dispatch.

"TMSPH has been instrumental in modernizing the way we plan, manage, and track our goods movement during our last mile fulfillment. Their inputs, as we continue to improve our systems, have been invaluable, and together we are realizing efficiencies through their logistics platform," said Mida Food President/Chief Operating Officer (COO) Enrique Miguel Valles.

"We are thankful for TMSPH's assistance in helping us continually add value to the products and services we offer our customers," added Valles.

TMSPH has been hands-on in delivering mobility solutions. Apart from the Logistics Platform, the company launched a rolling advertisement project last year, promoting the brand’s Kinto One. It is also looking to offer a rental term based on hours for Toyota cars such as the Vios and Innova.

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Know more about Toyota


For the local market, Toyota Philippines offers 22 car models. The most affordable of these is the Toyota Wigo hatchback. Toyota also has three sedan models namely the Vios, the Corolla Altis, and the Camry. It then has one entry to the pickup truck segment, the Hilux. For coupes, Toyota Philippines offers two models: the GT 86 and the Supra. The Toyota local SUV segment has four models. These include the Fortuner, Land Cruiser, Land Cruiser Prado, and FJ Cruiser. The Toyota MPV segment for the Philippines has three models: the Avanza, Rush, and the Innova. Then there are two Toyota vans in the Philippine market: the Hiace and the Hiace Super Grandia. For hatchbacks, there's the Wigo, the GR Yaris, Prius, and the Yaris, while the minivan segment then has the Alphard. And lastly, the crossovers sold by Toyota include the Corolla Cross, and the RAV4.

Here at, we provide the complete Toyota Philippines Price list for 2023, which we update on a monthly basis. Besides that, we also list the latest and hottest car promos ranging from low monthly amortizations, cash discounts, and low downpayments. 

For more information about the Toyota Philippines price list for 2023, as well other details regarding the brand, continue below.

Rex Sanchez

Rex Sanchez


Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.


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