One of the most effective ways to build a brand is through strategic collaborations. Toyota Motor Corporation is looking to appeal to the younger generation by teaming up with Starbase, a Japanese entertainment company.
Toyota partners with Starbase to roll out products that look to appeal to young people
Toyota and Starbase have launched the “Drive Your Teenage Dreams” project, which produces Toyota merchandise collection made in collaboration with iconic names such as Lee, an American jeans brand, Fruit of the Loom, an American underwear brand, and G-Shock, among others.
Over at Lee, Toyota is offering an apron for 12,000 Japanese yen (or around Php 4,903), a jumpsuit for 25,000 Japanese yen (Php 10,215), coverall for 21,000 Japanese yen (Php 8,576), and painter pants for 18,500 Japanese yen (Php 7,555).
Meanwhile, Fruit of the Loom adds t-shirts to the collection, with a price that ranges from 4,900 Japanese yen (Php 2,000) to 6,000 Japanese yen (Php 2,449), The American brand also brings 3-pack socks with a retro design for 3,800 Japanese yen (Php 1,551).
This collaboration produced various items such as toys
Bearbrick also gets a taste of Toyota treatment, which launched two toys. The white iteration is priced at 15,180 Japanese yen (Php 6,195), while the black version comes in at 57,200 Japanese yen (Php 23,346).
Other items in the Toyota merchandise collection include Hiace-themed hoodies and sweaters, a raincoat, New Era caps, tote bags, pouches, and sandals.
With those items in mind, you can check them out when you are planning to go on a trip to Japan.
As for Toyota’s car lineup, the Japanese automaker is starting to make a brand globally that looks to significantly conform to the upcoming electric vehicle (EV) era.
In a recent Management Policy and Direction conference, Toyota said that it will release 10 new battery electric vehicles (BEVs) by 2026. It will also launch an all-electric pickup truck, which is slated for Asia and other emerging markets. The local production of this vehicle is expected to begin by the end of this year.
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Know more about Toyota
For the local market, Toyota Philippines offers 22 car models. The most affordable of these is the Toyota Wigo hatchback. Toyota also has three sedan models namely the Vios, the Corolla Altis, and the Camry. It then has one entry to the pickup truck segment, the Hilux. For coupes, Toyota Philippines offers two models: the GT 86 and the Supra. The Toyota local SUV segment has four models. These include the Fortuner, Land Cruiser, and Land Cruiser Prado. The Toyota MPV segment for the Philippines has three models: the Avanza, Rush, and the Innova. Then there are two Toyota vans in the Philippine market: the Hiace and the Hiace Super Grandia. For hatchbacks, there's the Wigo, the GR Yaris, Prius, and the Yaris, while the minivan segment then has the Alphard. And lastly, the crossovers sold by Toyota include the Corolla Cross, and the RAV4.
Here at Philkotse.com, we provide the complete Toyota Philippines Price list for 2023, which we update on a monthly basis. Besides that, we also list the latest and hottest car promos ranging from low monthly amortizations, cash discounts, and low downpayments.
For more information about the Toyota Philippines price list for 2023, as well other details regarding the brand, continue below.
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