Toyota partners with fashion, toy brands for limited-edition items

One of the most effective ways to build a brand is through strategic collaborations. Toyota Motor Corporation is looking to appeal to the younger generation by teaming up with Starbase, a Japanese entertainment company.

Toyota partners with Starbase to roll out products that look to appeal to young people

Toyota and Starbase have launched the “Drive Your Teenage Dreams” project, which produces Toyota merchandise collection made in collaboration with iconic names such as Lee, an American jeans brand, Fruit of the Loom, an American underwear brand, and G-Shock, among others. 

Over at Lee, Toyota is offering an apron for 12,000 Japanese yen (or around Php 4,903), a jumpsuit for 25,000 Japanese yen (Php 10,215), coverall for 21,000 Japanese yen (Php 8,576), and painter pants for 18,500 Japanese yen (Php 7,555).

Meanwhile, Fruit of the Loom adds t-shirts to the collection, with a price that ranges from 4,900 Japanese yen (Php 2,000) to 6,000 Japanese yen (Php 2,449), The American brand also brings 3-pack socks with a retro design for 3,800 Japanese yen (Php 1,551).

This collaboration produced various items such as toys

Bearbrick also gets a taste of Toyota treatment, which launched  two toys. The white iteration is priced at 15,180 Japanese yen (Php 6,195), while the black version comes in at 57,200 Japanese yen (Php 23,346).

Other items in the Toyota merchandise collection include Hiace-themed hoodies and sweaters, a raincoat, New Era caps, tote bags, pouches, and sandals.

With those items in mind, you can check them out when you are planning to go on a trip to Japan.

As for Toyota’s car lineup, the Japanese automaker is starting to make a brand globally that looks to significantly conform to the upcoming electric vehicle (EV) era.

In a recent Management Policy and Direction conference, Toyota said that it will release 10 new battery electric vehicles (BEVs) by 2026. It will also launch an all-electric pickup truck, which is slated for Asia and other emerging markets. The local production of this vehicle is expected to begin by the end of this year.

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