Toyota keeps best-selling car brand crown for third straight year

Updated Feb 13, 2023 | Same topic: Automotive Industry Updates

The bulk of its sales and production came from markets outside Japan.

Toyota managed to defend its title as the world’s best-selling car brand for 2022, the third consecutive year that it stood head and shoulders above its rivals despite the COVID-19 pandemic. 

Toyota GR Corolla

The Japanese automaker comes out on top for the third straight year

In a corporate statement it released Monday, the Japanese automaker announced its cumulative figures from January to December 2022 in terms of sales, production, and exports. The tally includes numbers from its subsidiaries Daihatsu Motor Co., Ltd. and truck maker Hino Motors, Ltd. 

By Toyota’s account, it achieved global sales of more than 10.48 million vehicles, over 9.56 million of which were from the mainline Toyota brand. Daihatsu contributed 766,000 units, while Hino had almost 150,000 vehicles sold. 

The bulk of Toyota’s sales figures came from outside Japan, totaling nearly 8.28 million vehicles. Combined with Daihatsu and Hino, that number rises to almost 8.6 million units, a record figure that helped offset a 9.6 percent drop in Japanese sales. 

Daihatsu TAFT

Mini vehicles such as the Daihatsu TAFT helped boost Toyota's domestic total to 1.9 million units sold 

In its home market, Toyota sold close to 1.29 million units, including mini vehicles. Along with sales of over 576,000 from Daihatsu and 41,100 from Hino, Toyota’s domestic total amounts to over 1.9 million vehicles sold. 

Worldwide production figures stood at 10.6 million vehicles, with Toyota responsible for over 9 million out of that number. More than half of the total, or almost 6.96 million vehicles, were produced outside of Japan. Meanwhile, out of almost 1.74 million units exported to overseas markets, 1.67 million came from Toyota, with the rest contributed by Hino.       

Hino Dutro

Toyota soldiered on despite subsidiary Hino's involvement in an emissions falsification scandal 

Toyota’s collective performance for 2022 was impressive, considering production constraints and parts shortages brought about by COVID-19. Worldwide sales were at the same level year-on-year, buoyed by strong demand in Asia. 

Apart from these challenges, the automaker also had to endure controversy as its subsidiary Hino was revealed to have been involved in emissions data falsification as early as 2003. This led the truck maker to stop 60 percent of its planned vehicle shipments for 2022.   

See how your favorite car brands performed during the past 12 months at

Know more about Toyota


For the local market, Toyota Philippines offers 22 car models. The most affordable of these is the Toyota Wigo hatchback. Toyota also has three sedan models namely the Vios, the Corolla Altis, and the Camry. It then has one entry to the pickup truck segment, the Hilux. For coupes, Toyota Philippines offers two models: the GT 86 and the Supra. The Toyota local SUV segment has four models. These include the Fortuner, Land Cruiser, Land Cruiser Prado, and FJ Cruiser. The Toyota MPV segment for the Philippines has three models: the Avanza, Rush, and the Innova. Then there are two Toyota vans in the Philippine market: the Hiace and the Hiace Super Grandia. For hatchbacks, there's the Wigo, the GR Yaris, Prius, and the Yaris, while the minivan segment then has the Alphard. And lastly, the crossovers sold by Toyota include the Corolla Cross, and the RAV4.

Here at, we provide the complete Toyota Philippines Price list for 2023, which we update on a monthly basis. Besides that, we also list the latest and hottest car promos ranging from low monthly amortizations, cash discounts, and low downpayments. 

For more information about the Toyota Philippines price list for 2023, as well other details regarding the brand, continue below.

Joseph Paolo Estabillo

Joseph Paolo Estabillo


Joseph holds a degree in Journalism from the University of the Philippines Diliman and has been writing professionally since 1999. He has written episodes for CNN Philippines' motoring show Drive, and has worked on corporate projects for MG Philippines and Pilipinas Shell. Aside from being’s Content Lead, he also writes content for numerous car dealerships in the U.S., spanning multiple brands such as Alfa Romeo, Chrysler, Dodge, Jeep, and Maserati, among others.


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