Lexus declares its “amazing” 2018 LC 500

The latest "Feats of Amazing" ad campaign of Lexus for its 2018 LC 500 is officially released.

Lexus has launched a multicultural campaign for its 2018 Lexus LC 500 with the “Feats of Amazing” ad. This 30-second video wonderfully shows the car’s capabilities and capacity as a touring car more than just a sports car.

Moreover, the luxury brand confirmed that the new LC 500 will bring a perfect driving experience thanks to its powerful engine and the near-perfect weight distribution.

The new LC 500 will bring a perfect driving experience.

The 2018 Lexus LC 500 is powered by a naturally-aspirated 5.0-liter V8 engine, which pushes out 351 kilowatts (471 horsepower) and 398 pound feet (540 Newton meters) of torque, paired with a 10-speed Direct Shift transmission. This makes the car scoot from standstill to 100 km/h in just 4.4 seconds before hitting a limited 270 km/h.

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According to Mr. Cooper Ericksen, Lexus VP of Marketing, the LC 500 launch marks a significant moment for Lexus because the company will continue to showcase its new brand direction of “Experience Amazing”.

The LC 500 launch marks a significant moment for Lexus.

“This campaign puts a focus on the LC’s craftsmanship and performance through compelling storytelling to reach our target audience of experiential masters - affluent, adventurous consumers with high expectations”, he added.

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The price for this new coupe begins at $92,000 (₱4,593,830). Alongside, the customers can also consider a LC 500h hybrid with a 3.5 litre V6 and a Multi Stage Hybrid system, which is priced from $96,510 (₱4,819,028).

For more updated cars and concepts, click here.

Lexus LC 500: Feats of Amazing