Hyundai is looking forward to rolling out two more SUVs by the year of 2020
“We will make a full SUV line-up in all segments by 2020.”, announced Hyundai Motor Vice Chairman Chung Eui-sun at the world premiere of the new Kona at Seoul, South Korea. “We will also release a super compact SUV smaller than the Kona and a large SUV larger than Santa Fe."
According to Chung, the subcompact SUV would directly compete against the Suzuki Ignis whereas the larger one would rival the Toyota Land Cruiser.
Hyundai will release a super compact SUV smaller than the Kona and a large SUV larger than Santa Fe
Interestingly, the Korean carmaker will also work on alternate-fuelled vehicles and the Kona EV was part of its plan. “We will launch electric vehicle Kona EV model by next year. We will focus more on eco-friendly cars such as EVs and hydrogen-electrics.” Chung said. The all-electric Kona is expected to reach an impressive driving range of 386km on a single charge.
Apart from the Kona EV, another eco-friendly addition to the brand’s range is the production version of the FE Fuel Cell concept which initially introduced at Geneva Auto Show in March. This vehicle will debut next year with a driving range of around 800km.
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Younger fans might not be aware of it, but the Korean wave or hallyu predates the slick choreography of K-pop groups and the hearty servings of samgyupsal. It’s actually rooted in the writings of Kim Gu, who led the movement to set Korea free from Japanese occupation during the 1920s.
Kim wanted Korea to be a power in its own right, but not in terms of political or military might. He was aware of the suffering his people endured when Japan annexed the country, and so he harbored the idea that Korean culture can be used as a soft power to shape global perception through attraction, not coercion.
HARI has proudly carried the Hyundai brand in the Philippines for 20 years