Subaru’s rich history started in 1955. It was founded by Kenji Kita, the Chief Executive Officer of Fuji Heavy Industries at that time. The company was known for its aircraft research laboratory but wanted to build a car to satisfy the demands of consumers. After consulting the business, he decided to name the company “Subaru,” the Japanese name for the Pleiades, a star cluster. Their first automobile, the Subaru 1500 was then released fitted with a 1.5-liter four-cylinder overhead valve engine. It was then followed by the Subaru 360, a compact two-door light automobile known as “ladybug’’ in Japan. The company released other models such as the Subaru Sambar, a class truck, and the Subaru 1000, company’s first front-wheel-drive vehicle.
To facilitate competitiveness obliged by the Japanese Government, Nissan bought 20.4% of Subaru’s parent company, Fuji Heavy Industries. As a result, almost all of its lineup utilized Nissan’s motor parts and vice versa. The merge was ideal as impressive models were introduced in the market such as the R-2, the Leone, the Rex, the BRAT, Alcyone, Legacy, Impreza, and Forester was released from 1969 to 1997.
Other notable companies, through Fuji Heavy Industries, collaborated with Subaru such as Toyota. Their teaming up gave birth to the Toyota Camry and the highly acclaimed Toyota 86.
Subaru penetrated the Philippine market in the 1990s through the efforts of Columbian Motors Philippines. After a couple of years, Motor Image Pilipinas took over the distribution and importation. Presently, there are 16 dealerships nationwide where exciting models such as the Subaru XV, Subaru Forester, Subaru Levorg, Subaru WRX, and the Subaru BRZ are displayed ready to fulfill your driving desires.
If you opt to view the stated models online, you may visit Philkotse.com where many are up for sale with promos. You may also read professional car reviews and be updated with the latest motoring trends.