Toyota Lite Ace to boost House of Fruitas' business mobility needs

Updated Oct 26, 2022 | Same topic: Automotive Industry Updates

The new Toyota light commercial vehicle is off to a good start.

Behind every thriving business is a reliable mobility provider that delivers goods and products to customers. Toyota Motor Philippines (TMP) is House of Fruitas' chosen partner as it acquired new units of the Lite Ace FX.

Toyota Motor Philippines and House of Fruitas turnover ceremony

TMP strengthens partnership with House of Fruitas with the new Lite Ace FX units

Through Toyota Makati Inc., (TMI), House of Fruitas received three of its first batch of the Lite Ace FX units. The light commercial vehicle (LCV) units are said to be used to mobilize people, equipment, and transport raw materials efficiently within Metro Manila and Metro Cebu.

"A lot of customers rely on us to provide them with high-quality products that are clean, convenient, and served fresh daily while ensuring price affordability. In order to do this, we also need reliable partners like Toyota for us to operate smoothly on a daily basis," said House of Fruitas Founder and CEO Lester C. Yu.

The Toyota Lite Ace FX is one of the four configurations available in the local market. Its main feature is the seating configuration that can accommodate 10 people at the back and two at the front. Unlike the Panel Van configuration, glass windows are installed in the FX in case passengers want an open-air ride experience.

2022 Toyota Lite AceToyota Lite Ace FX

Propelling House of Fruitas' operations forward is a 1.5-liter 2NR-VE inline-4 gasoline engine good for 97 horsepower and 134 Nm of torque. It is paired with a 5-speed manual transmission. This powertrain setup is standard across all Lite Ace configurations, namely Panel Van, Pickup, FX, and Cargo.

"Natuwa kami nang malaman namin ang pananabik ng House of Fruitas noong lumalabas ang balita na magkakaroon ng bagong 2022 Toyota Lite Ace FX. Taos puso ang aming pasasalamat sa kanilang masigabong pagtanggap sa aming bagong produkto na tunay na makatutulong sa mga lumalaking kumpanya tulad nila," said Toyota Makati General Manager Lee Junia.

(We're glad to hear House of Fruitas' excitement when we announced the launching of the new 2022 Toyota Lite Ace FX. We are very grateful for their warm welcome to our new product that can help a big company like theirs).

Get the latest mobility news at Philkotse.com.

Know more about Toyota Lite Ace 2024

Toyota Lite Ace

The Toyota Lite Ace is a light commercial vehicle. It was introduced to the local market by Toyota Motor Philippines on July 15, 2022, and it comes in August with different variants. The Lite Ace Panel Van retails at Php 695,000. The Lite Ace Pickup truck is then priced at Php 645,000. The Aluminum Cargo Van then has a price tag of Php 699,000, while the most expensive variant is the FX Utility Van at Php 737,000.

Powering the Toyota Lite Ace is a 1.5-liter inline-4 gasoline engine. At maximum, it can make up to 94 horsepower and 134 Nm of torque. 

Size-wise, the Panel Van is 4,045mm long, 1,665mm wide, and 1,930mm in height. The Pickup truck variant meanwhile, is 4,195mm long, 1,675 wide, and 1,920mm tall.  The FX utility, then has a length of 4,300mm, a width of 1,675mm, and a height of 2,015. The largest Lite Ace variant is the Cargo utility van, which spans 4,370mm long, 1,675mm wide, and 2,165mm in height.  

Locally, the 2023 Toyota Lite Ace competes against the likes of the Suzuki Carry, Mitsubishi L300, Kia K2500, Isuzu Traviz, among others.  

₱ 645,000 - ₱ 737,000

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Rex Sanchez

Rex Sanchez

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Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined Philkotse.com as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.

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