Behind every thriving business is a reliable mobility provider that delivers goods and products to customers. Toyota Motor Philippines (TMP) is House of Fruitas' chosen partner as it acquired new units of the Lite Ace FX.
TMP strengthens partnership with House of Fruitas with the new Lite Ace FX units
Through Toyota Makati Inc., (TMI), House of Fruitas received three of its first batch of the Lite Ace FX units. The light commercial vehicle (LCV) units are said to be used to mobilize people, equipment, and transport raw materials efficiently within Metro Manila and Metro Cebu.
"A lot of customers rely on us to provide them with high-quality products that are clean, convenient, and served fresh daily while ensuring price affordability. In order to do this, we also need reliable partners like Toyota for us to operate smoothly on a daily basis," said House of Fruitas Founder and CEO Lester C. Yu.
The Toyota Lite Ace FX is one of the four configurations available in the local market. Its main feature is the seating configuration that can accommodate 10 people at the back and two at the front. Unlike the Panel Van configuration, glass windows are installed in the FX in case passengers want an open-air ride experience.
Toyota Lite Ace FX
Propelling House of Fruitas' operations forward is a 1.5-liter 2NR-VE inline-4 gasoline engine good for 97 horsepower and 134 Nm of torque. It is paired with a 5-speed manual transmission. This powertrain setup is standard across all Lite Ace configurations, namely Panel Van, Pickup, FX, and Cargo.
"Natuwa kami nang malaman namin ang pananabik ng House of Fruitas noong lumalabas ang balita na magkakaroon ng bagong 2022 Toyota Lite Ace FX. Taos puso ang aming pasasalamat sa kanilang masigabong pagtanggap sa aming bagong produkto na tunay na makatutulong sa mga lumalaking kumpanya tulad nila," said Toyota Makati General Manager Lee Junia.
(We're glad to hear House of Fruitas' excitement when we announced the launching of the new 2022 Toyota Lite Ace FX. We are very grateful for their warm welcome to our new product that can help a big company like theirs).
Get the latest mobility news at Philkotse.com.
Know more about Toyota Lite Ace 2024
The Toyota Lite Ace is a light commercial vehicle. It was introduced to the local market by Toyota Motor Philippines on July 15, 2022, and it comes in August with different variants. The Lite Ace Panel Van retails at Php 695,000. The Lite Ace Pickup truck is then priced at Php 645,000. The Aluminum Cargo Van then has a price tag of Php 699,000, while the most expensive variant is the FX Utility Van at Php 747,000.
Powering the Toyota Lite Ace is a 1.5-liter inline-4 gasoline engine. At maximum, it can make up to 94 horsepower and 134 Nm of torque.
Size-wise, the Panel Van is 4,045mm long, 1,665mm wide, and 1,930mm in height. The Pickup truck variant meanwhile, is 4,195mm long, 1,675 wide, and 1,920mm tall. The FX utility, then has a length of 4,300mm, a width of 1,675mm, and a height of 2,015. The largest Lite Ace variant is the Cargo utility van, which spans 4,370mm long, 1,675mm wide, and 2,165mm in height.
Locally, the 2023 Toyota Lite Ace competes against the likes of the Suzuki Carry, Mitsubishi L300, Kia K2500, and Isuzu Travis, among others.
Toyota Lite Ace Launch
Initially, the Lite Ace name was released globally way back in 1970. It then enjoyed a great deal of popularity as a simple but capable people carrier in the Philippines from the 1980s to the 1990s.
More recently in July 2022, TMP revived the famed name as a light commercial vehicle. It comes in four forms: a panel van, a pickup truck, an aluminum cargo van, and an FX utility van.
Toyota Lite Ace Exterior
On the outside, the Philippine-spec Lite Ace assumes a simple box-like design equipped with 14-inch steel wheels, halogen headlamps, and halogen taillights. Its front end looks similar to the original Lite Ace as it also comes with a slanting wedge shape.
The pickup truck in particular features a flat bed with dropside capability. The panel van meanwhile has power side and rear doors.
Toyota Lite Ace Interior
As a simple logistics-focused ride, the Lite Ace gets a simple front cabin. Its dash is mostly made of durable plastic, though it has some niceties like cupholders and ample elbowroom. It also has manual air-conditioning, as well as manually adjustable PVC-clad seats.
Technology & Safety Features
For safety, the Lite Ace comes standard with dual front airbags and antilock braking. Both trims also come with seat belts and a steering lock. Only the panel van though, gets stability control.
Toyota Lite Ace Chassis
The all-new Lite Ace falls under the S-series of models just like the Japanese-spec S400 series Lite Ace and Town Ace. Like the model sold in other markets, it also assumes a semi-cab-over-engine body.
For suspensions, the Panel van gets a Macpherson strut for the front, and a five-link type for the rear. The pickup truck version meanwhile, uses leaf springs for the rear.
Toyota Lite Ace Engine
Powering the 2023 Toyota Lite Ace is a 1.5-liter inline-4 engine. This is the same 2NR-VE that the Avanza and Veloz use, though it was detuned to produce up to 94 horsepower and 134 Nm of torque.
All trims of the new Lite Ace are rear-wheel-drive, and they all use a five-speed manual gearbox.
For the Philippine market, the Toyota Lite Ace’s sole color option is White 2.
The Toyota Lite Ace’s features are largely on-par with other similarly sized light commercial vehicles in the market. It also sits in the middle of the pack in terms of power output, with some models being able to trump it solely because they are diesel-powered and have more torque. Hopefully, Toyota PH can also release more variants for the Lite Ace as it only has two currently.
Toyota Lite Ace Pros & Cons
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₱ 645,000 - ₱ 737,000
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