Toyota’s former President, CEO Shoichiro Toyoda passes away at 97 

Updated Feb 15, 2023 | Same topic: Automotive Industry Updates

He was one of the pillars of the Japanese brand.

Toyota’s Honorary Chairman Shoichiro Toyoda has died at the age of 97. He is the son of Toyota founder, Kiichiro Toyoda. Shoichiro is also the father of Toyota’s outgoing President and CEO, Akio Toyoda.  

A picture of Toyoda giving a speech for the Woodrow Wilson award.

Dr. Toyoda was a key figure in expanding Toyota's global reach

Dr. Shoichiro Toyoda has had a long and fruitful career in the automotive industry. In 1952, he formally joined Toyota Motors. As an engineer who graduated from the prestigious Nagoya University in Japan, Dr. Toyoda worked in engineering labs and on the factory floor during the early stages of his career. 

He then eventually climbed the ranks to become a senior managing director in 1967, as executive vice president in 1972, and the company’s President of Marketing in the 1980s.  

When 1982 rolled around, Toyota Motor Co.’s merged its sales and production organizations forming what we know today as Toyota Motor Corporation. Dr. Toyoda himself spearheaded this effort, and eventually, he became the said organization’s first-ever president. 

Under his leadership during the 1990s, Toyota Motor Corporation managed to penetrate the North American market. It was also under his helm when Toyota’s luxury arm, Lexus, was officially introduced. 

A picture of the Toyota USA headquarters.

Toyoda played a huge role in making Toyota a household name in the USA

In 2007, Dr. Toyoda was inducted into the Automotive Hall of Fame. He also held several national honors and decorations from various states. Examples of these include the Grand Collar of the Order of Lakandula of the Philippines, the rank of Kight Commander of the Order of the British Empire (UK), and the Grand Cordon of the Order of the Paulownia Followers of Japan. Of note, the latter is the highest honor within the Japanese honors system.  

Of note, the Toyota Motor Company will be planning a farewell gathering for Dr. Shoichiro Toyoda. This is after a private funeral ceremony which will be attended by close family only. 

Akio Toyoda, the eldest son of Dr. Toyoda and the current president and CEO of Toyota, will be stepping down from the company’s leadership role by April 1. Akio Toyoda will then be replaced by Koji Sato, the current president of Lexus.  

For more car news and automotive industry updates, keep it here on Philkotse.  

Know more about Toyota

Toyota

For the local market, Toyota Philippines offers 22 car models. The most affordable of these is the Toyota Wigo hatchback. Toyota also has three sedan models namely the Vios, the Corolla Altis, and the Camry. It then has one entry to the pickup truck segment, the Hilux. For coupes, Toyota Philippines offers two models: the GT 86 and the Supra. The Toyota local SUV segment has four models. These include the Fortuner, Land Cruiser, and Land Cruiser Prado. The Toyota MPV segment for the Philippines has three models: the Avanza, Rush, and the Innova. Then there are two Toyota vans in the Philippine market: the Hiace and the Hiace Super Grandia. For hatchbacks, there's the Wigo, the GR Yaris, Prius, and the Yaris, while the minivan segment then has the Alphard. And lastly, the crossovers sold by Toyota include the Corolla Cross, and the RAV4.

Here at Philkotse.com, we provide the complete Toyota Philippines Price list for 2023, which we update on a monthly basis. Besides that, we also list the latest and hottest car promos ranging from low monthly amortizations, cash discounts, and low downpayments. 

For more information about the Toyota Philippines price list for 2023, as well other details regarding the brand, continue below.

Cesar G.B. Miguel

Cesar G.B. Miguel

Author

Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.

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