Two local dealerships earn top marks at 2022 Hyundai CXC 

Two local dealerships have achieved notable awards at the 2022 Hyundai Global Customer Experience Championship (CXC). They are Hyundai Baliwag which attained first place for the Best in Sales Category for Asia Pacific, and Hyundai Naga which took third place in the Best in Service Category for Asia Pacific.  

Laus Group Chairwoman and CEO Ms. Lisset Laus Velasco (center) and HMPH President Dongwook Lee (third from left) together with Laus Group and Hyundai Naga executives

For your reference, here is the complete list of winners for the Hyundai Asia Pacific region Dealerships that won in the Best in Sales and Best in Service Categories: 

As per its name, the 2022 CXC is a global event wherein Hyundai dealerships all over the world compete against each other to see which is the best in embodying “H.E.A.R.T.” Of note, H.E.A.R.T stands for Host, Empathize, Anticipate, Respect, and Thank.  

The said qualities are what the brand considers the key behaviors that a competent dealership should display during its day-to-day operations. To this end, participating dealership personnel were tested through various scenarios while being observed by an evaluator from Hyundai Motor Corporation via submitted videos. 

The said test had two rounds, and it involved a showroom test drive as well as how the staff responded to customer complaints.  

Note that dealer partners operate both of the local Hyundai winners mentioned above. Hyundai Naga is under the Chiongbian Group, while Hyundai Baliwag is under the Laus Group.  

Chiongbian Group President Mr. William Chiongbian (fifth from left) and HMPH President Dongwook Lee (center) poses with Hyundai Group and Hyundai Naga executives

Hyundai Motor Philippines, Inc. (HMPH) President Dongwook Lee himself stated that he is proud of what their two dealer partners have achieved. He further added that Hyundai Motor values the “trust and loyalty of our customers” gained via a high standard of customer care. With the help of its network of dealerships, HMPH will continue to maintain this in the future.  

Chiongbian Group Chairman Mr. William Chiongban likewise stated that the dealerships under his wing didn’t “let this once-in-a-lifetime opportunity slip away.” He then further promised that not only Hyundai Naga will continue to show excellent customer service, but so will Chiongbian Group’s Hyundai Dealerships in Alabang, Las Pinas, and Davao.  

Laus Group Chairwoman, Ms. Lisset Laus-Velasco further added that despite the challenging past two years, the Laus Group was able to power through and deliver excellence and professionalism in their day-to-day operations. According to Ms. Laus-Velasco, their win at CXC was the result of hard work. She likewise promised that their dealerships will “strive to improve even more the way we do business through a dynamic and personalized approach". 

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