Honda PH strengthens dealer network in North, South Luzon

Updated May 26, 2022 | Same topic: Automotive Industry Updates

The automaker aims to connect with more customers.

Honda Cars Philippines, Inc. (HCPI) said that it will strengthen its dealership network to reach more customers for 2022. The company is advancing the campaign with its two outlets in the Northern and Southern parts of Luzon, namely the La Union Service Center of Honda Cars Pangasinan and Honda Cars Sta. Rosa in Laguna.

Honda Cars Philippines opens La Union Service Center and broke ground for Sta. Rosa dealership

The Japanese marque is striving to increase its presence in Luzon

The La Union Service Center has been relocated from Baguio to Rosario, La Union, and is now open for business. It boasts a new facility that offers after-sales services including preventive maintenance and general repairs, as well as body and paint works.

Meanwhile, Honda Cars Sta. Rosa had its ceremonial groundbreaking last May 20, 2022. It will be built next to an existing service center which will be converted into a full dealership. Inside the soon-to-rise outlet is a showroom that is capable of displaying up to five Honda vehicles.

Customers in the South can expect to see the Japanese marque’s all-new iterations of the Civic and HR-V in the showroom. The Honda Civic is now on its 11th generation, while the HR-V has arrived in third-generation guise with a more modern-looking design. Both are equipped with the brand’s advanced driver assistance system (ADAS) called Honda Sensing.

Honda HR-V front view

All-new Honda HR-V

The La Union Service Center under Honda Cars Pangasinan is located along McArthur Highway in Bgy. Subusub, Rosario, La Union. On the other hand, Honda Cars Sta. Rosa is expected to open by December this year, serving as HCPI’s 39th dealership in the country.

“These are facilities for the service and convenience of our customers. We hope to reach more and serve more families with Honda’s dealer network expansion efforts.,” said HCPI President Mr. Masahiko Nakamura.

“With the Honda Dealers, we want to enhance the ‘Power of Dreams’ experience for each customer. It is very important to us that we can keep them safe and satisfied that they chose Honda,” he added.

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Know more about Honda


Honda Cars Philippines, Inc. (HCPI) has a total of 10 passenger cars with no commercial vehicle offerings for the local market.

Starting at Php 658,000 the most affordable Honda model in the Philippines is the Honda Brio, while the CR-V is the most expensive model at Php 2,290,000. The current lineup consists of four body types including crossover/SUV, sedan, hatchback, and MPV. Crossover/SUV includes Honda CR-V and Honda HR-V. As for the sedan models, HCPI offers the Honda City and Honda Civic. Moving to hatchbacks, there's the Honda Brio and Honda City Hatchback. Last but not the least is the Honda BR-V is classed as an MPV. 

At, we provide you with the most up-to-date Honda Cars Philippines price list, along with promotions from all dealers, the best monthly installment program, prepaid, and cash discount on the Philippine market.

For more information about the Honda Cars Philippines price list 2023, we listed down the details below.

Rex Sanchez

Rex Sanchez


Rex Sanchez grew up in Saudi Arabia where he saw and got into the automotive scene. He started his career for an aviation company in the said region, writing about turbines and rotors which are later distributed for educational purposes. And now, he joined as a staff writer. Currently, he is the youngest on the team and is more than ready to grow in the field.


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