2023 Hyundai Grandeur unveiled, new look for South Korea's Crown 

Updated Nov 28, 2022 | Same topic: Automotive Industry Updates

It looks like a slimmer, sleeker sedan version of the Staria. 

The new design of the upcoming 2023 Hyundai Grandeur makes its debut as a sleek and modern take on the large sedan formula. Now in its seventh-generation, the Grandeur remains the Korean equivalent of the Toyota Crown since making its initial Korean debut way back in 1986. 

A picture of the new Hyundai Grandeur

The 2023 Hyundai Grandeur

As mentioned above, the new Grandeur’s look is as modern as it gets. Up front is what Hyundai calls the Seamless Horizon Lamp (daytime running lamp), which emphasizes the car’s width. The said lighting element complements the new Grandeur’s unique grille, which was made to seamlessly transition from the front fascia instead of being a totally segregated piece.  

The front also gets a pair of main LED clusters flanking the said grille. All in all, it somewhat resembles the front end of the Staria but sleeker.  

A picture of the side of the Hyundai Grandeur

Check out the Grandeur's side profile

The side of the new Grandeur then exhibits long character lines. It also gets flush door handles and a rear quarter glass just like the first-generation model. From the side, one can also see that it has massive doors which hints at a roomy interior. More on this later. 

For the rear, Hyundai describes it as “taut.” Details on this part of the vehicle includes a light bar spanning the car’s width, a curved trunk lid with a rearview camera, and a hidden exhaust tip.  

A picture of the rear of the Hyundai Grandeur

The rear from another angle

Just like the seamless exterior, the interior of the Grandeur has been likewise designed to be luxurious and sleek. The cockpit gets a long screen stretching from the driver’s side to the center of the dash, and it seems that it has plenty of soft touch surfaces.  

The interior also sports plenty of LED lighting for additional eye candy. And unlike some luxury sedans which have recently been released, the new Grandeur does get a mechanical latch for its glove box, as well some physical buttons.  

The Grandeur's cockpit

The Grandeur's cockpit

Last but not the least is the steering wheel which assumes an interesting look. Hyundai says that this is a nod to the single-spoke steering wheel that came on the first-gen Grandeur.  

For the actual launch of the 2023 Hyundai Grandeur, sources say it’ll likely happen at the start of 2023. Until then, keep it here on Philkotse for more updates.  

Know more about Hyundai

Hyundai

In the local market, Hyundai Motor Philippines Inc., under the leadership of Lee Dong-Wook now sells Hyundai models locally as of 2022.  

The brand’s lineup consists of the new crossovers which includes the Tucson, Santa Fe, and Creta. Under the MPV category, the Korean marque then has the new Staria model. The most affordable model in the local Hyundai lineup is the Creta's GL variant, which is priced at Php 998,000. The most expensive meanwhile is the Santa Fe, which retails at Php 2,420,000.

Of note, Philkotse makes sure to update its Hyundai car price list as needed. It also provides an up-to-date list of car promos for the said brand, as well as a list of Hyundai dealerships around the country. 

Cesar G.B. Miguel

Cesar G.B. Miguel

Author

Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.

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