[Car salesman] 5 must-know facts to sell more cars

Sep 13, 2017 | Same topic: Hot tips for car selling
These are the 5 essential facts that both newbie and experienced car salesperson must always keep in mind in order to sell more cars.

Similar to any other retails jobs, car sales require a lot of knowledge, experience and wisdom as well. However, this occupation needs much more than that and becoming a succesful car salesman/saleswoman may be very challenging. If you're planning to earn your living from car sales business but you're still confused or even failed to gain clients’ satisfaction as well as making more car deals time after time, our article will definitely help.

Perhaps you have already known or heard of these following tips for car selling somewhere before. Nevertheless, Philkotse.com will discuss them in a thorough manner in order that you'll find the right way to become a successful car seller.

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1. Each deal is a unique situation

Every buyer has their own background knowledge about cars, their buying experience, their budget and also, their needs. Therefore, each car shopper brings dealer a unique situation and each situation requires sellers to be wise, flexible and ingenious so as to success in making many different deals.

a car saleman talking to his customer

Every buyer has their own background knowledge about cars, their buying experience, their budget and also their needs

2. Customer is God

Buyers need your cars and they're willing to pay a large sum of money to own a car in your store. And obviously, they'll never come to your dealer to just waste their time. So, don’t lose your chance to persuade and make them satisfied with your vehicle to reach a good deal by your tact, sales skills and techniques. Of course, this is your job and those are, exactly, what you need to do. This sounds notorious but in fact, many salesmen forget their responsibilities and sometimes, express their arrogance and carelessness to their customers, especially, to prissy ones.

A saleman guiding his customer to test a car

 Don’t lose your chance to persuade and make them satisfied with your vehicle to reach a good deal by your sales skills

3. Buyers are Liars

If you have worked in sales business long enough, you must be familiar with the quote “Buyers are Liars”. Reasons for customers’ lying could be that they want to get more advantages than the other side in a car deal and they don’t want to be cheated by sellers. Some lies that buyers usually say are “I’m going to have to discuss with my spouse first;” “I don’t have enough money to pay for it;” “This is quite good but I think it is not suitable for me;” etc.

After hearing those lies, don't despair! What you need to do is getting customers’ trust and leading them to a final car deal. We know it is not easy at all. Persuading and making buyers trust in you is a difficult task, which again requires experiences, skills, reputation and also sincerity.

car seller and buyers discussing at a car park

If you have worked in sales business long enough, you must be familiar with the quote “Buyers are liars”

4. Lying is an art

This is quite funny because all buyers see salespeople as cheating ones. Actually, lying is one of the important and useful techniques in negotiation. However, it is only effective for those who know how to lie wisely.

For example, in many cases, you shouldn’t disclose all you know about your products. Nonetheless, it doesn’t mean that you tell customers white lies just in order to sell your car. Instead, you may give your car some praises that are, surely, a little bit untrue, but something such as mileage, specification, features of the car should be accurate.

A man is showing a like-new car

Actually, lying is one of the important and useful techniques in negotiation

5. Customers could give you unknown tests

Some potential buyers will give you a lot of meaningless questions about auto knowledge, carmakers, car trend, etc. This is actually to test your car understanding, your honesty and reliability being coming to their final decision.

A saleman is guiding his customer to test driving

Some customers could test sellers' car understanding, honesty and reliability

Watch also:

Fran Taylor on How To Sell A Car Everyday - Tips To Be Successful Selling Cars

>>> Check out 10 things to do when selling your car