Hyundai Bacolod declared as Hyundai Motor PH’s 2024 Dealer of the Year

Updated May 07, 2024 | Same topic: Automotive Industry Updates

This is the first time that a Ponce Group dealership has bagged this accolade.

Hyundai Motor Philippines Inc. (HMPH) has declared the Hyundai Bacolod dealership, under the leadership of Geoffrey “Jojo” Ponce, as the 2024 Dealer of the Year (DOTY).

Hyundai Bacolod is the 2024 HMPH Dealer of the Year

Hyundai Bacolod is the 2024 HMPH Dealer of the Year

This is a momentous occasion for Hyundai Bacolod as it is the first time that a dealership operated and owned by the Ponce Group has attained the DOTY crown.

This likewise signifies that HMPH’s dealership network spread around the Philippines might be getting better and stronger. As HMPH President Dongwook Lee has put it, this might signify that the company is already beginning to “tap into the full potential of Hyundai as a brand.”

Lee likewise encouraged HMPH’s dealer partners to continue their efforts to do more for Filipino customers and the community at large.

“Our drive is more than the hardware and technology that we offer. Our innovative spirit comes from the heart and genuine care for the people. With this, we will continuously find new ways, even beyond mobility, to create a stronger bond with them,” said Lee during his opening message at the DOTY awards night.

HMPH President Dongwook Lee

HMPH President Dongwook Lee

At the said event, other HMPH dealerships were also given the “Dealer Excellence Awards.” The winners for this award per category are as follows:


HMPH dealership

Top Sales Volume


Top Sales Target Attainment

Quezon Ave.

Excellence in Dealer Sales Operations

Quezon Ave.

Daily Sales Achiever


Top Leads Generation


Excellence in Service Operations

Cabanatuan City

Excellence in Customer Relations Management

Cabanatuan City

Excellence in Sales Satisfaction Index

Santiago City

Excellence in Customer Satisfaction Index


Excellence in Dealer Facilities


Excellence in Marketing


Also honored during the 2024 HMPH DOTY awards night were individual salespeople who achieved a 100 Units Sales Milestone. Various employees were likewise crowned as the best-of-the-best in their respective fields.

Catch more car news and automotive industry updates here on Philkotse.

Know more about Hyundai


In the local market, Hyundai Motor Philippines Inc., under the leadership of Lee Dong-Wook now sells Hyundai models locally as of 2022.  

The brand’s lineup consists of the new crossovers which includes the Tucson, Santa Fe, and Creta. Under the MPV category, the Korean marque then has the new Staria model. The most affordable model in the local Hyundai lineup is the Creta's GL variant, which is priced at Php 998,000. The most expensive meanwhile is the Santa Fe, which retails at Php 2,420,000.

Of note, Philkotse makes sure to update its Hyundai car price list as needed. It also provides an up-to-date list of car promos for the said brand, as well as a list of Hyundai dealerships around the country. 

Cesar G.B. Miguel

Cesar G.B. Miguel


Cesar Guiderone B. Miguel was born and raised in Iligan City, Lanao Del Norte. He graduated in 2010 with a Bachelor of Arts in English degree from Mindanao State University - Iligan Institute of Technology. He previously worked as a freelance writer for various websites, as a member of the Iligan City Disaster Risk Reduction Management's training staff, and as a medical sales representative.


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