Breaking the Mold – BYD Shark 6 DMO Electrified Pickup Truck

The pickup truck market is one of the most fiercely competitive segments in the Philippine automotive industry – a battleground dominated by legacy brands known for rugged performance and reliability. But a new challenger is set to make waves, ready to redefine what a pickup truck can be. With its electrified performance, advanced technology, and bold design, the Shark 6 DMO is poised to shake up the pickup segment.

As the best-selling electric vehicle manufacturer worldwide, BYD brings its groundbreaking Super DMO Technology to the pickup space – a platform that merges electric power with off-road performance. With this innovation at its core, the Shark 6 DMO signals a seismic shift in what customers can expect from a modern pickup truck.

Electrified Power Without Compromise

Traditionally, pickup trucks have been all about brute strength and diesel-powered muscle. The BYD Shark 6 DMO changes that narrative by combining electrification with performance – proving that power and efficiency can coexist. At the heart of the Shark 6 DMO is BYD’s Super DMO Technology, an electrified powertrain designed specifically for off-road and utility applications.

This system blends a powerful electric motor with a 1.5-liter turbocharged engine, delivering an under-six-second sprint to the centenary without compromising fuel efficiency. The intelligent all-wheel-drive system automatically adapts to different terrains, making the Shark 6 DMO just as capable on the trail as it is on the highway.

What sets the Shark 6 DMO apart is how it makes electrified performance accessible without asking drivers to sacrifice capability. Even better, never run out of battery juice with ACMobility’s wide network of charging stations nationwide, along with the new Power On Wheels service that redefines mobile charging for electrified vehicles.

Redefining Power On Demand

One of the most disruptive features of the BYD Shark 6 DMO is its Vehicle-to-Load (V2L) functionality – a technology that effectively turns the truck into a mobile power station. Offering up to 29 kW of power output (equivalent of 97 solar panels), the Shark 6 DMO is capable of powering entire campsites, work equipment, or even home appliances during emergencies.

This functionality positions the Shark 6 DMO as more than just a utility vehicle – it can be used for both work and play. Whether you're deep in the mountains or setting up a mobile workstation, the Shark 6 DMO ensures you're never without electricity, a feature no other competitor in the segment currently offers at this level.

Built to Outperform, On and Off the Road

Pickup truck buyers expect performance, and the Shark 6 DMO delivers. The truck’s double-wishbone front and rear suspension system gives it a smoother ride than many of its rivals, especially on rough terrain. Whether you're hauling gear through city streets or navigating rocky trails, the Shark 6 DMO's suspension ensures comfort without compromising toughness.

With off-road capability baked into its DNA, the Shark 6 DMO comes with multiple terrain modes, all-wheel drive, and a reinforced underbody – proving it's not just an electrified gimmick, but a genuine off-road contender.

More Than Just Tough

What makes the Shark 6 DMO a true disruptor is how it blends rugged performance with luxury and comfort. Step inside the cabin, and you're met with premium materials, plush seating, and an intuitive tech suite that rivals premium SUVs. The vehicle’s spacious interior, paired with advanced climate control and a panoramic sunroof, makes it one of the most comfortable pickups on the market.

The My BYD App also provides a seamless digital experience, letting users control key vehicle functions remotely – from pre-cooling the cabin to monitoring battery levels. This fusion of tech and comfort is a rare find in the pickup category, giving the Shark 6 DMO a clear edge over its rivals.

Safety and Efficiency at the Core

The BYD Shark 6 DMO isn’t just powerful – it's one of the safest pickups in its class. Recently awarded a 5-star Australian NCAP safety rating, it's equipped with DiPilot Advanced Driver Assistance System (ADAS), intelligent power brakes, and multiple airbags, setting a new benchmark for pickup safety.

On top of that, the Shark 6 DMO is built with BYD's revolutionary Blade Battery technology, offering not only extended range (over 1,100 kilometers based on ACMobility’s bevy of on-road tests) but also enhanced durability and safety. Combined with the lowest preventive maintenance service (PMS) costs in its category – roughly P99,412.32 over five years or around 42% cheaper to maintain than comparable pickup trucks – the Shark 6 DMO proves that going electric doesn’t have to come with added expenses.

The Dawn of a New Pickup Era

With the BYD Shark 6 DMO, the rules of the pickup truck game are being rewritten. It blends performance, luxury, and sustainability in ways no other model on the market can, proving that electrification isn't just a trend but the next chapter in the evolution of pickup trucks.

As more drivers seek vehicles that balance capability with environmental responsibility, the Shark 6 DMO emerges as a trailblazer, offering the best of both worlds without compromise. The pickup truck market may be fiercely contested, but the BYD Shark 6 DMO isn't here to compete – it's here to lead.

Prices below:

• Shark 6 DMO Advanced - P2,098,000
• Shark 6 DMO Premium - P2,298,000

Experience the future of pickups with the BYD Shark 6 DMO by visiting bydcarsph.com or joining the BYD Experience Electric Expo on March 8-9, 2025, at the Aseana City Open Grounds.