Part of GAC Motor Philippines’ efforts to penetrate further into the mainstream market is having a public face through which to promote its products. Through its authorized retailer Legado Car Sales, the company has found its latest brand ambassador in Ariana Dormitorio.
Elite mountain bike national athlete Ariana Dormitorio is the newest face of GAC Motor Philippines
If the name sounds familiar, that’s because she happens to be an elite mountain bike national athlete. Dormitorio has been dubbed the ‘Queen of Trails’, having won the national mountain bike championship crown three times. The crowning achievement was her gold medal win in the Under-23 age category at the Asian championships held in the Philippines.
Dormitorio will represent the GS3 subcompact crossover, and GAC Motor believes she is a perfect fit for the job. The vehicle’s space-efficient dimensions complement its sporty stance and build quality, making it ideal for customers who want to take their game to the next level, much like the athlete that represents it.
Dormitorio signs the deal with Legado Motors President and CEO Wilbert Lim
Available in three variants, the GS3 offers a choice of 1.3L and 1.5L turbocharged gasoline engines, mated to a 6-speed automatic transmission. Its spacious cabin features room for five, automatic climate control, and an 8-inch LED touchscreen head unit.
Safety equipment includes up to 4 airbags, antilock brakes, traction control, electronic stability control, and hill start assist. Pricing starts at Php 888,000 and comes with a 5-year/150,000-km. warranty.
“We chose Ariana Dormitorio to represent GAC Motor PH, particularly the GS3, because like our subcompact vehicle, Ariana is high-spirited, and an individual who always gets into her game,” says GAC Motor Metrowalk branch head Brennan Lim. “We are certain that she resembles the characteristics of the GS3 and the younger generation who are outgoing and adventurous.”
>>> Related: 2021 GAC GN6 makes PH debut with P100K pre-order discount
The GAC GS3 complements Dormitorio's athletic image
For her part, Dormitorio is also looking forward to helping the carmaker build its presence in the local market.
“I am really excited about this partnership with GAC Motor, because for 2021 I’ll be getting back to mountain bike racing after almost a year of being laid off in training and sports due to the pandemic,” she says. “I am glad to share this experience with my fans that this brand supports athletes who are into adventure, those who want to take a step further in reaching their goals in their respective endeavors.”
See what local car brands are up to at Philkotse.com.
Know more about GAC GS3 Emzoom 2024
The GAC GS3 Emzoom is a subcompact crossover. For the Philippine market, it has three different variants. There’s the GS, GB, and the top-spec GL. Prices for these trims range from Php 998,000 to Php 1,198,000.
Size-wise, the GS3 Emzoom GL is 4,446mm long, 1,850mm wide, and 1,600mm in height. The GS and GB trims meanwhile, are 4,410mm long.
Under the hood of the next-gen GS3 is a 1.5-liter turbocharged engine that can make up to 174 horsepower and 270 Nm of torque. It then uses a seven-speed wet-type dual-clutch automatic gearbox sending power to its front wheels.
Locally, the GS3 Emzoom competes against the Geely Coolray, Kia Seltos, Honda HR-V, Toyota Raize, etc.
>>> New and used GAC GS3 Emzoom 2025 for sale in the Philippines
GAC GS3 Emzoom Launch
The next-gen GAC GS3 Emzoom was introduced to the Philippine market in June 2023. It was released locally with three trims: the GS, GB, and the top-spec GL.
GAC GS3 Emzoom Exterior
As standard, the GS3 Emzoom gets LED headlamps, LED taillights, and LED daytime running lamps. Select trims then get a sunroof, rain-sensing wipers, and a set of 19-inch wheels.
Other features found on the GS3’s exterior include power folding side mirrors, a heated rear windshield, and rear fog lamps.
GAC GS3 Emzoom Interior
Step inside the GS3 Emzoom is a cabin that can fit up to five occupants. Higher spec trims of this crossover then get an electronically adjustable driver’s seat, automatic air-conditioning, leather seat covers, a rear center armrest, and a 60:40 split folding rear seat.
Technology & Safety Features
Present on the higher-spec trims is a 7-inch LCD gauge cluster. All trims meanwhile, are kitted out with 10.25-inch touchscreens with Apple CarPlay and Android Auto. Only the GL gets wireless smartphone charging. For speakers, the GS gets two, the GB four, and the GL five.
All trims get cruise control and rear parking sensors. But only the top-spec model gets adaptive cruise control, automatic emergency braking, traffic sign recognition, traffic jam assist, high beam assist, a 360-degree view camera, lane keep assist, lane departure warning, etc.
Other standard safety features present on this GAC model are anti-lock braking, stability control, tire pressure monitoring, ISOFIX child seat anchors, hill-start assist, hill-descent control, etc.
The GL gets the most airbags numbering at six. The GB meanwhile gets four, while the GS gets two.
Platform & Chassis
Handling ride quality for the GS 3 Emzoom is a MacPherson strut front suspension and a torsion beam rear suspension.
Engine & Drivetrain
Powering the GS3 Emzoom is a 1.5-liter turbocharged gasoline engine that can make up to 174 horsepower and 270 Nm of torque. Power is then sent to its front wheels via a seven-speed wet-type dual-clutch gearbox.
There are five available colors for the Philippine-spec GS3 Emzoom. This includes Salt Lake Blue, Graphene Grey, Moonlight Grey, Ivory White, and Superstar Silver.
The GAC GS3 Emzoom is up to par against its rivals when it comes to engine output. The same goes for its ADAS systems, though that’s only valid for its top-spec GL model. It is, however, one of the cheaper models in the market today that comes with both a power tailgate and sunroof.
GAC GS3 Emzoom 2025 Price List
| Variants | Price |
|---|---|
| GAC GS3 Emzoom 1.5 GS DCT | ₱1,089,900 |
| GAC GS3 Emzoom 1.5 Touring DCT | ₱1,189,900 |
| GAC GS3 Emzoom 1.5 R-Style DCT | ₱1,289,900 |
GAC GS3 Emzoom Pros & Cons
Pros
- Well-equipped
- Great styling
- Peppy engine
Cons
- Lower-spec trims could use at least some ADAS features.
₱ 998,000 - ₱ 1,198,000
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