Part of GAC Motor Philippines’ efforts to penetrate further into the mainstream market is having a public face through which to promote its products. Through its authorized retailer Legado Car Sales, the company has found its latest brand ambassador in Ariana Dormitorio.
Elite mountain bike national athlete Ariana Dormitorio is the newest face of GAC Motor Philippines
If the name sounds familiar, that’s because she happens to be an elite mountain bike national athlete. Dormitorio has been dubbed the ‘Queen of Trails’, having won the national mountain bike championship crown three times. The crowning achievement was her gold medal win in the Under-23 age category at the Asian championships held in the Philippines.
Dormitorio will represent the GS3 subcompact crossover, and GAC Motor believes she is a perfect fit for the job. The vehicle’s space-efficient dimensions complement its sporty stance and build quality, making it ideal for customers who want to take their game to the next level, much like the athlete that represents it.
Dormitorio signs the deal with Legado Motors President and CEO Wilbert Lim
Available in three variants, the GS3 offers a choice of 1.3L and 1.5L turbocharged gasoline engines, mated to a 6-speed automatic transmission. Its spacious cabin features room for five, automatic climate control, and an 8-inch LED touchscreen head unit.
Safety equipment includes up to 4 airbags, antilock brakes, traction control, electronic stability control, and hill start assist. Pricing starts at Php 888,000 and comes with a 5-year/150,000-km. warranty.
“We chose Ariana Dormitorio to represent GAC Motor PH, particularly the GS3, because like our subcompact vehicle, Ariana is high-spirited, and an individual who always gets into her game,” says GAC Motor Metrowalk branch head Brennan Lim. “We are certain that she resembles the characteristics of the GS3 and the younger generation who are outgoing and adventurous.”
The GAC GS3 complements Dormitorio's athletic image
For her part, Dormitorio is also looking forward to helping the carmaker build its presence in the local market.
“I am really excited about this partnership with GAC Motor, because for 2021 I’ll be getting back to mountain bike racing after almost a year of being laid off in training and sports due to the pandemic,” she says. “I am glad to share this experience with my fans that this brand supports athletes who are into adventure, those who want to take a step further in reaching their goals in their respective endeavors.”
See what local car brands are up to at Philkotse.com.
Know more about GAC GS3
The GAC GS3 is a subcompact crossover specifically designed for individuals who want a reliable and premium vehicle worth their every cent. It is built with a stunning exterior meticulously crafted to combine sportiness with sophistication. Inside, it is furnished with contemporary safety, comfort, and convenience features that aim to introduce a higher level of satisfaction not achieved in other crossovers available in the market today. From city driving to rural areas with challenging roads, expect nothing less from this reliable automobile. In the Philippines, the GA GS3 is offered in two variants: the GAC GS3 1.5 GS AT and the GAC GS3 1.3 GE AT. It is available in Elegant Black, Ivory White, Beeswax Yellow, and Fiery Red.
Joseph Paolo Estabillo