Mazda, Toyota & Denso to join hands in building EVs

Updated Sep 15, 2020 | Same topic: Automotive Industry Updates

This cooperation promises to build a very powerful alliance in Japanese auto market.

According to latest car news, Toyota, Mazda and Denso have recently decided to work in close collaboration with each other in order to develop new technologies for the production of electric vehicles.

Toyota CEO and Mazda CEO shake hands on their agreement

Toyota, Mazda and Denso have recently decided to work in close collaboration with each other 

To our eyes, this cooperation, generally, can exploit enormous strengths of these three famed companies, namely:

  • Toyota: Toyota New Global Architecture platform
  • Mazda: “bundled product planning and prowess in computer modeling-based development”
  • Denso: advanced automotive technologies, components and systems

As a result, the companies have been founded the EV CA Spirit, where all cooperative strategies will take place. In terms of workforce, initially, there will be 40 selected staff from the three brands. Concerning equity participation, with a 90% share, Toyota becomes the biggest shareholder of EV CA Spirit, whereas Mazda and Denso get equal shares of 5%.

Toyota, Mazda and Denso joint technology development contract

The companies will develop basic structural technologies for electric vehicles

Apart from the headquarter EV CA Spirit, the trio also plan to establish another company named “JV” in Nagoya, Japan. As planned, JV will take on the R&D of basic structural technologies for electric vehicles. Accordingly, new techs will cover a diverse range of models and segments with a view to keeping up with latest auto tech trends.

Besides, the alliance also reveals that they always welcome the contributions, supports and participations from other car manufacturers and suppliers.

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Know more about Toyota


For the local market, Toyota Philippines offers 22 car models. The most affordable of these is the Toyota Wigo hatchback. Toyota also has three sedan models namely the Vios, the Corolla Altis, and the Camry. It then has one entry to the pickup truck segment, the Hilux. For coupes, Toyota Philippines offers two models: the GT 86 and the Supra. The Toyota local SUV segment has four models. These include the Fortuner, Land Cruiser, and Land Cruiser Prado. The Toyota MPV segment for the Philippines has three models: the Avanza, Rush, and the Innova. Then there are two Toyota vans in the Philippine market: the Hiace and the Hiace Super Grandia. For hatchbacks, there's the Wigo, the GR Yaris, Prius, and the Yaris, while the minivan segment then has the Alphard. And lastly, the crossovers sold by Toyota include the Corolla Cross, and the RAV4.

Here at, we provide the complete Toyota Philippines Price list for 2023, which we update on a monthly basis. Besides that, we also list the latest and hottest car promos ranging from low monthly amortizations, cash discounts, and low downpayments. 

For more information about the Toyota Philippines price list for 2023, as well other details regarding the brand, continue below.