Piolo Pascual, Sarah Geronimo among Hyundai PH’s brand ambassadors

Hyundai Motor Philippines Inc. (HMPH) wants to further expand its market reach as it signed its first-ever brand ambassadors, which include Piolo Pascual, Sarah Geronimo, Kim Chiu, and Paulo Avelino. 

Hyundai Motor Philippines welcomes new ambassadors

Hyundai Philippines managing director Cecil Capacete said that the car brand’s four ambassadors will help the company broaden its reach by forming “deeper connections while communicating Hyundai’s vision on innovation and sustainability with Filipino motorists.”

“We warmly welcome Piolo, Sarah, Kim, and Paulo to Team Hyundai! This select group has been put together not only because they are the most esteemed and talented stars of this generation. But more importantly, since they are known to have positively adapted and evolved themselves at every stage of their respective careers. We believe they will be helpful in broadening our reach,” Capacete said.

Piolo Pascual with HMPH managing director Cecil Capacete 

Piolo is a celebrity who has a long list of accolades in his more than three decades in the entertainment industry. Regarded as “Asia's Drama Superstar”, Piolo is highly acclaimed for acting and modeling, adding hosting, producing, and directing to his list of accolades.   

“It’s always a great feeling to be tapped by brands that are trusted and well-respected in their respective fields. Hyundai Motor Philippines is proving to be one filled with dynamism when it comes to this. Hyundai’s promise on ‘Freedom of Mobility’ that goes beyond vehicles intrigues and excites me. I can’t wait to further discover it with my fellow Filipino car owners and enthusiasts," Piolo shared.

Sarah Geronimo

Sarah, the “popstar royalty” known for her versatility and music performances, has been with Viva Artists Management, under Vic Del Rosario, since winning the television talent show, Star For A Night. 

Her popularity extends abroad and is a recipient of various recognitions including the “Global Force Award” at the upcoming 2024 Billboard Women in Music Awards in Los Angeles, California. 

“It is always a pleasure whenever I get to work with brands that allow me to maximize my platform and continuously grow. So this partnership with Hyundai Motor Philippines is extra special because I get to work with a group who has a unique approach towards mobility. I’m eager to being one with Hyundai’s efforts and contribute in its vision of a sustainable and progressive future for Filipinos,” Sarah said.

Kim is a celebrity who got her big break after winning the Filipino reality show Pinoy Big Brother Teen Edition. Since then, she has debuted her career as an actress, host, recording artist, and has been named as Forbes Asia’s 2020 most influential Filipino personalities and recognized for her philanthropic works.  

Kim Chiu and Paulo Avelino

Paulo who is an actor, singer, and film producer also kickstarted his career after participating in Starstruck, a reality celebrity search show. After years in the entertainment industry, he has been acknowledged by peers and the general public as one of the country’s best actors of his generation, proven by his numerous acting awards, and is considered to be one of the industry’s prominent leading men due to his multiple hit shows and movies.

Under the full-year partnership, Filipinos can expect the four brand ambassadors to amplify Hyundai’s presence through several public engagements and online campaigns.

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