The 2025 JMC Grand Avenue is a double-cab midsize pickup truck. In the Philippine market, it has six variants. There's the Grand Avenue 4x2 MT priced at Php 1,221,000, the Grand Avenue 4x4 MT priced at Php 1,364,000, the Grand Avenue 4x2 AT priced at Php 1,426,000, the Grand Avenue 4x4 AT priced at Php 1,569,000, the Grand Avenue 4x4 AT Limited is priced at Php 1,620,000 and the Grand Avenue 4x4 AT Sport costs Php 1,850,000.
Size-wise, the Grand Avenue is 5,450mm long, 1,935mm wide, and 1,872mm in height. Its wheelbase then spans 3,270mm.
The engine of this JMC pickup truck model is a 2.3-liter turbodiesel four-banger capable of putting out up to 175 horsepower and 450 Nm of torque for the automatic trims. The manual trims meanwhile, can put out 175 hp and 400 Nm of torque.
For transmissions, the Grand Avenue may come with a ZF eight-speed automatic gearbox or a six-speed manual transmission. Both the MT and AT versions may also come with a 4x2 or 4x4 drivetrain.
Locally, the JMC Grand Avenue is looking to compete against the Toyota Hilux, Ford Ranger, Mitsubishi Triton, Isuzu D-Max, Mazda BT-50, Nissan Navara, and Foton Thunder, among others.
>>> New and used JMC Grand Avenue 2025 for sale in the Philippines
JMC Grand Avenue Launch
The 2025 JMC Grand Avenue was launched at the 2025 Manila International Auto Show (MIAS). It enters the Philippine market with four variants with a price ranging from Php 1.221 million to Php 1.569 million.
JMC Grand Avenue Exterior
On the outside, the Grand Avenue combines an imposing design with plenty of features. Up front, it gets a pair of LED lighting clusters with LED daytime running lamps and LED headlamps. It also has a square-shaped grille and an angular-looking lower bumper with fog lamps.
From the side, the JMC truck model gets side steps, chunky wheel flares, and a set of 17 or 18-inch alloy wheels. The bed meanwhile, gets an easy-lift tailgate, while the rear comes with a pair of LED taillights and rear fog lamps.
JMC Grand Avenue Interior
Inside, the JMC Grand Avenue can comfortably fit up to five occupants. All inside are seated on leather-clad seats, and it provides its driver with a push-to-start button, cruise control, an electronic parking brake, a flat-bottom leather steering wheel, and a leather front cabin armrest.
For cooling its cabin, it gets an automatic climate control system. It likewise features 12-volt sockets for the front and rear cabins, flip-up functionality for the rear seats, and many other amenities.
Technology & Safety Features
For safety, the Grand Avenue gets what you'd expect from a modern pickup truck. It has dual front airbags, side airbags, anti-lock braking with electronic brake-force distribution, stability control, front/rear parking sensors, an engine immobilizer, a car alarm, hill-start assist, speed-sensing door locks, and ISOFIX child seat tethers, among others.
Providing on-board entertainment for the Grand Avenue is a 10-inch touchscreen infotainment system linked to a four-piece speaker system. The said screen provides Apple CarPlay, Android Auto, Bluetooth, and USB connectivity.
JMC Grand Avenue Engine
The Grand Avenue is propelled by a 2.3-liter turbodiesel inline-4 engine. For the ones with a six-speed manual gearbox, the engine can output 175 hp and 400 Nm of torque. For the trims with an eight-speed transmission, the engine is tuned to make 175 hp and 450 Nm of torque.
Both the MT and AT variants of the Grand Avenue may come with a 4x2 or 4x4 drivetrain.
JMC Grand Avenue Chassis
The Grand Avenue uses a double-wishbone front suspension for the front and a leaf spring suspension for the rear. Braking power meanwhile, is provided by discs for all four wheels.
The 2025 JMC Grand Avenue has five color options for the Philippine market. These are Pearl White, Shining Silver, Silver Sand Black, Sandy Brown, and Cosmic Grey.
On paper, the 2025 JMC Grand Avenue might be on the simpler side of things when it comes to safety tech. Nevertheless, it has an imposing exterior design and the right mechanical bits to make it competitive against its rivals. Plus, it's also on the more affordable side of the spectrum especially when compared to other models within its segment.
JMC Grand Avenue Pros & Cons
Pros
- Imposing exterior design
- A decent set of amenities
- Interior feels up-market
Cons
- No ADAS features
JMC Grand Avenue 2025 Price List
| Variants | Price |
|---|---|
| JMC Grand Avenue 2.3 4x2 MT | ₱1,221,000 |
| JMC Grand Avenue 2.3 4x4 MT | ₱1,364,000 |
| JMC Grand Avenue 2.3 4x2 AT | ₱1,426,000 |
| JMC Grand Avenue 2.3 4x4 AT | ₱1,569,000 |
| JMC Grand Avenue 4x4 AT Limited | ₱1,620,000 |
| JMC Grand Avenue 4x4 AT Sport | ₱1,800,000 |
