Made possible through Philkotse’s vast online platforms.
Philkotse.com is an online automotive portal that offers brand-new and used cars for sale, driven to make car buying easier, safer, and more convenient. This is the reason why Philkotse.com is continuously making its website and social media platforms even better.
Philkotse Year-End Blowout Sale
Last year, Philkotse.com had a Year-End Blowout Sale that ran from November 3 to December 25. It is a campaign that aims to let individuals drive home their dream car at a discounted price. The campaign offered a wide selection of enticing deals on brand-new and used cars from Philkotse.com’s partners. The Year-End Blowout Sale also featured car-related products, accessories, and services.
The said campaign is conceptualized and developed specifically for car enthusiasts, online car shoppers, and deal/bargain hunters. It utilized Philkotse.com’s online ecosystem by designing a one-stop-shop platform or microsite that features car-related products.
The campaign’s microsite is then promoted through Philkotse.com’s vast social media platforms which include Facebook and YouTube. The Year-End Blowout Sale also capitalized on the local market’s buying power during “Ber months” since it is a period where most Filipinos get cash bonuses or incentives.
Philkotse.com’s partners for the Year-End Blowout Sale
The different deals included in the campaign are made possible through Philkotse.com’s partners. It includes companies that are well-established in the Philippine automotive industry. Here are Philkotse.com’s partners for the Year-End Blowout Sale:
1. Digicars Auto Trading
2. Chery Auto Philippines
3. Speed Seven
4. Toyota Calamba
5. All Cars Manila
6. Seiwa
7. Auto Clinic
Through Philkotse.com’s partners, the Year-End Blowout Sale was able to feature a wide selection of deals on brand-new cars, used cars, and car accessories. The campaign had more than 1,500 deals for brand-new cars, which includes low downpayment options. The Year-End Blowout Sale also had over 300 deals for used cars, and more than 500 for car accessories.
Performance overview of the Year-End Blowout Sale
Based on Philkotse.com’s data, the Year-End Blowout Sale campaign had more than 16,000,000 media impressions. It also generated more than 300,000 direct traffic while the microsite pageviews yielded more than 272,000 pageviews.
The microsite of the Year-End Blowout Sale also featured a Lucky Wheel game, an interactive game where participants can win various items or offers. The Lucky Wheel game had more than 10,000 participants with over 305,000 wheel spins.
Philkotse Year-End Blowout Sale social media promotion
In terms of social media promotions, Philkotse.com’s data reports that the Year-End Blowout Sale campaign generated more than 15.8 million reach with 1.4 million engagement. The social media promotions for the said campaign include Facebook posts. The posts promoted on Facebook range from image posts, image carousel posts, link posts, advertorial link posts, among others. Through the use of various Facebook posts, the Year-End Blowout Sale was able to reach its target audience, and was able to increase awareness about the campaign.
Banner ads performance overview
The Year-End Blowout Sale microsite featured banner ads of its partners to give further exposure and promotion. The target impressions for each of the banner ads generated significant numbers. The data showed that the banner ads exceed the target impressions that were agreed upon by Philkotse.com and its clients.
Chery Auto PH's banner ad during the Year-End Blowout Sale
One of the banner ads of Chery Auto Philippines had 211,804 impressions, which is more than the agreed target of 150,000. The same scenario is seen in the banner ads of Digicars Auto Trading that registered 233,813 impressions, more than the agreed target of 150,000.
Year-End Blowout Sale campaign wrap up
Philkotse.com’s Year-End Blowout Sale campaign shows that digital or online marketing can yield good results in terms of audience reach and engagement. The vast online platforms of Philkotse.com contributed significantly to the success of the Year-End Blowout Sale. It managed to connect sellers and buyers through Philkotse.com’s multi-channel, which made car buying easier, safer, and more convenient.
