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The Philippines automotive market suffered a huge blow in 2020 due to the COVID-19 pandemic with sales plunging to an all-time low.

The coronavirus pandemic has caused a series of unfortunate events that eventually led to an economic crisis. It took everyone by surprise causing fear, uncertainty, and untimely deaths. Indeed, the COVID-19 pandemic was a haymaker punch that brought the world to its knees.

The Philippines is one of the countries that has been greatly affected by the COVID-19 virus. As of this writing, the country has 530,000 cases and more than 10,000 deaths. Along with those numbers, several businesses have closed their doors that resulted in a spike in the country's unemployment rate.

Car sales in the Philippines
went down in 2020

The local automotive industry suffered a huge blow in 2020 due to the pandemic. With limited economic activity, strict quarantine guidelines, and low demand for cars, the Philippines automotive market faced a drastic slump in sales. The data shows that the local auto market finished 2020 with 248,171 unit sales, dwarfed by the number of units sold in 2019 which is 416,627. This translates to a year-over-year decrease of 40-percent.

To put things in perspective, automotive sales in the Philippines last April 2020 went down by almost 99 percent with only 133 units sold. In May 2020, local auto sales went up a bit but it only registered 4,788 units sold, which is 85 percent lower than the same period in 2019.

Automotive sales in the Philippines started to regain momentum when the majority of the country was placed under General Community Quarantine (GCQ). In June 2020, local auto sales yielded 15,578 units, which is a 69 percent increase. Then, the local automotive industry continued to show positive momentum in July 2020 with 20,542 unit sales, but a slight dip was registered in August 2020 with 17,905 units sold.

Enhanced community quarantine

ADespite the downward trend in car sales, the Philippines market started to pick itself up in the fourth quarter of 2020 as it posted more than 25,000 unit sales in October 2020.

As a result, Vietnam managed to overtake the Philippines in terms of vehicle sales in 2020. Vietnam's car sales accounted for 407,488 units sold, which is a far cry from the Philippines' 248,171 units. The top-selling Southeast Asian country is Thailand with total unit sales of more than 791,000. It's followed by Indonesia with 578,000, and Malaysia with 529,000 units sold.

SEA countries with highest new car sales in 2020

New regulations that could
impact the PH auto market

Before the pandemic hit, the Philippines' free trade agreement with China further saw the resurgence of Chinese car brands in the country such as Geely, Chery, MG, Maxus, among others. The free trade agreement with China imposes lower tariffs or tax on imported cars sourced from the Land of the Red Dragon. As a result, Chinese cars are sold at a more attractive price as compared to locally-made vehicles and other imported cars from Japan, South Korea, and other ASEAN countries.

On the other hand, the trade agreement on Regional Comprehensive Economic Partnership (RCEP) was signed in November 2020. RCEP is said to help reduce the prices and give better access to vehicle components and parts.

The Philippines' free trade agreement with China further saw the resurgence of chinese car brands in the country

However, most of the car brands in the Philippines were surprised by the newly imposed safeguard duties that were implemented last January 2021. The Department of Trade and Industry (DTI) announced the imposition of safeguard duties on imported cars.

The DTI is imposing a provisional safeguard duty or tariff in the form of a cash bond amounting to Php 70,000 per unit for imported passenger cars and Php 110,000 per unit for imported light commercial vehicles. The safeguard duties were seen as necessary to protect the local or domestic motor vehicle manufacturing industry. But, the added import tax would force car brands in the Philippines to increase prices, which could affect the overall recovery of the industry.

New regulations that impact the Philippines auto market

First-time vs Repeat
car buyers in the Philippines

Interestingly, car sales in the Philippines last 2020 were driven by first-time car buyers. The data showed that 79-percent of car buyers in the Philippines last year were first-time buyers. One of the reasons that can be attributed to this trend is that Filipinos are looking for personal mobility due to the fear of getting exposed to the COVID-19 virus. Moreover, public transportation was limited during the height of the pandemic, which made car ownership more of a necessity.

The data showed that 81-percent of first-time car buyers applied for a car loan to be able to purchase a vehicle. On the other hand, first-time car buyers have lesser tendencies to compare prices across dealerships before making the actual car purchase.

Public transporation was limited during the height of the pandemic

Philkotse's data also saw that the interest of women increased when it comes to cars. In addition to that, the data suggests that women car buyers rely on their relatives' advice and suggestions when shopping for a vehicle.

User by gender on Philkotse

Philippines auto market
to by 21.5 percent in 2021

The past year has been rough and challenging for the Philippines automotive market. However, a study by Fitch Solution states that the local auto market could rise by as much as 21.5-percent this year as compared to 2020.

One of the contributing factors for the said increase is the increasing demand for commercial vehicles due to the various infrastructure projects in the country. With this, commercial vehicle sales is projected to hit more than 208,000 units this year while passenger car sales is at 93,000.

2021 estimated new car sales

With that, the Philippines automotive market is looking to bounceback this 2021. Despite the drastic losses in 2020, the industry is ready to move forward.

KEY segments covered:

2020 Philippines auto market

New regulations impact on car industry

Best selling brands and models in Philippines in 2020

Philkotse insights

Top listed brands in 2020

Top listed models in 2020

Different behaviour between men and women

Most inquired models on Philkotse

Most viewed brands on Philkotse Youtube

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2020 Philippines autoindustry report's copyright