PH auto industry veteran Arlan Reyes named JMC, Peugeot brand head

Astara Philippines is continuously expanding its brand portfolio as it is now the official distributor of Peugeot, GAC Motor, and more recently JMC. Now, Astara PH has appointed Arlan Reyes as the new brand head who will lead JMC and Peugeot.

Arlan Reyes

Reyes is expected to bring in his more than 25 years of experience in the automotive industry as he leads JMC and Peugeot in the Philippines. He will spearhead brand operations for JMC with the task of launching the said car brand as well as directing its business operation strategies. Reyes will also be managing all brand initiatives for Peugeot. 

Astrara PH managing director Raoul Picello said that Reyes’ proven track record in the automotive industry will contribute to the company’s goal of solidifying its foothold in the local market.  

JMC Grand Avenue

"We are thrilled to welcome Arlan to the astara family. His rich experience and proven track record in the motoring industry make him the ideal leader for JMC and Peugeot under astara Philippines. We look forward to achieving new milestones together and further solidifying our position as a key player in the automotive sector," Picello said.

Reyes brings a wealth of industry knowledge and leadership expertise to Astara PH, especially for the JMC and Peugeot brands. Before joining Astara PH, Reyes worked for Mitsubishi Motors Philippines Corporation (MMPC) for two decades where he became the car brand’s assistant vice president.

Meanwhile, back in the third quarter of 2023, Astara PH also announced new leadership appointments. 

Franz Decloedt and Timmy Naval-de Leon

Franz Decloedt, who is the former Marketing Director of Astara PH, has been appointed as the new Brand Head of GAC Motor. He is now in charge of GAC Motor’s brand operations, which involves overseeing strategic sales and marketing initiatives that are geared to contribute to the brand’s continued success. 

Astara PH also welcomed automotive industry veteran Timmy Naval-de Leon as the company’s new Marketing Director. She has more than 20 years of experience in marketing and corporate communications. With her new role, she is poised to drive strategic marketing direction and brand-building efforts for all automotive brands distributed by Astara PH.

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