Lamborghini Urus on its way to become brand's bestselling model ever

When Lamborghini launched the Urus midsize luxury crossover in 2017, a lot of people thought that just like the other Lamborghini SUV/crossover attempts, it would flop. There was the LM002, which was supposed to become a military vehicle, or a more luxurious Hummer. The LM002 of course didn’t last long, and it didn’t fly off the shelves like its contemporary Lamborghini siblings.

Just like the familiar tale of the Lamborghini itself, however, the Lamborghini Urus became a dark horse in the world of luxury crossovers. In just under two years, the Italian carmaker already rolled out its 10,000th car, which of course came with very special features.

Here it is, the 10,000th Urus

Do note that with its 10,000th car, the Urus is now fast becoming a best-seller similar to the likes of the Lamborghini Gallardo, which sold 14,022 from 2003 to 2013, and the Lamborghini Huracan, which hit the 14,000-mark in five years since its release. Now, the Urus achieved the 10k production mark in just under two years, so it's arguably one of the fastest-selling Lamborghinis. Again, it echoes the story of Lamborghini itself, the underdog, which eventually dominated the scene.

With regards to the 10,000th Urus, it will be delivered to a customer in Russia. And as we’ve said, it features a lot of carbon fiber. It’s also matte black in color, features a two-tone interior, and of course, it’s powered by a 4.0-liter twin-turbo V8 found on the regular Urus, which could produce up to 641 horsepower.

Lamborghini employees thoroughly inspecting the Urus

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Surprise surprise, this engine was also a huge point of contention for many Lambo fans at the time simply because it lacked several cylinders. It wasn’t the signature Lambo V12, nor was it the proven V10 found on the Huracan and the Gallardo. Instead, this is actually a modified Audi V8. Regardless, the said engine actually pulled through for the Urus. Also, it’s actually a very reliable engine, which has proven to be a very suitable power plant for a roomy, muscular, and capable crossover.

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